News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

U.S. Optical Industry Grows to $68.3 Billion, According to The Vision Council’s New Market inSights Report

Alexandria, VA – January 23, 2025 – The Vision Council today released its latest Market inSights report that comprehensively analyzes U.S. optical industry performance during 2024. Built on sophisticated analytics and multiple data sources, the report offers multi-layered…

The Vision Council Releases New Research Revealing Q4 Consumer Trends Across Optical Products and Services

Alexandria, VA – January 20, 2025 – Today, The Vision Council released Consumer inSights Q4 2024, a new report examining the views and behaviors of U.S. adults in relation to…

Tennis Legend Venus Williams to Deliver Keynote Address at Vision Expo East 2025 Venus Williams to Share Insights on Resilience, Innovation and Overcoming Challenges

Norwalk, CT (January 14, 2025) – Legendary tennis icon, entrepreneur and advocate Venus Williams will deliver a keynote interview at Vision Expo East 2025, the eyecare and eyewear trade show taking place February 19-22, 2025. Venus Williams will take the Main Stage on Friday,…

Vision Expo East to Debut New Elevated Experiences and Events in Orlando

Norwalk, CT (January 9, 2025) – Vision Expo East is set to transform and inspire the optical industry with a reimagined show floor and enhanced programming at its inaugural Orlando edition. Taking place February 19-22, 2025, at the Orange County Convention Center, the event will…

New Research from The Vision Council Explores Behaviors of Eyewear Frame Buyers

Alexandria, VA – January 7, 2025 – Today, The Vision Council released a new research report that provides a detailed look at how eyecare providers source and select eyeglasses frames for their practices.

Focused…

Vision Expo East Brings Game-Changing Continuing Education to Orlando

Norwalk, CT (December 19, 2024) – Vision Expo East 2025 will offer new conference programming for professional development in the eyecare and eyewear industry, offering over 270 hours of accredited and non-accredited education tailored to the needs of ophthalmologists,…

The Vision Council Urges Congress to Address Expiring Tax Provisions Impacting Optical Industry

Alexandria, VA – December 17, 2024 – This week, The Vision Council submitted a letter calling on Congressional leaders to prioritize tax policy that expands opportunity for the American optical industry. The letter, sent to the House Ways and Means Committee and the Senate…

NOW Trend Showcase Submission Deadline Extended to January 2025

Norwalk, CT (December 16, 2024) – The submission deadline for the NOW Trend Showcase and Awards at Vision Expo East 2025 has been extended to January 17, 2025. Eyewear companies exhibiting at Vision Expo East are encouraged to submit new designs and products for inclusion in the…

Optical’s Biggest Players to Showcase Latest in Eyecare and Eyewear at Vision Expo East 2025

Norwalk, CT (December 12, 2024) – More than 300 of the industry’s most influential eyecare and eyewear brands will showcase industry-leading vision products and services at the upcoming Orlando, FL edition of Vision Expo East, taking place February 19–22, 2025 at the Orange…

The Vision Council Announces Publication of New Technical Standard for Eye Protectors for Racket Sports

Alexandria, VA – December 6, 2024 – The Vision Council, the leading voice for the optical industry, announces the publication of ASTM F3164-24, the Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis, Pickleball). This…