Consumer inSights Q1 2026

The Consumer inSights Q1 2026 report from The Vision Council provides a detailed snapshot of consumer behaviors and preferences across the U.S. vision care market. This report examines patterns in vision correction, eye exams, managed vision care (MVC) usage, and purchasing habits for prescription eyewear, contact lenses, readers, and plano sunglasses. Covering over 12,000 U.S. adults, it delivers an extensive look at how consumers access eye exams, the factors influencing their eyewear purchases, and the balance between online and in-person buying channels.