inSights Research Program
The Vision Council’s inSights Research Program provides cutting-edge, unbiased research and data on the optical industry. Powered by a modern analytics platform, this program delivers timely, relevant insights that help businesses make informed decisions. Available to both members and non-members, the program offers a comprehensive suite of reports, exclusive industry perspectives, and custom research services.
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What’s Included in the Program?
The inSights Research Program provides both high-level insights and in-depth analyses on a variety of key optical industry topics. Our research portfolio includes:
Market inSights
Annual market size estimates, forecasts, and trends, relying on anonymized patient transaction data, credit card spending data, and consumer survey data to estimate market size and predict future trends. Product categories with estimates of market value and volume in this report include: eye exams, lenses, frames, contact lenses, reading glasses, and plano sunglasses.
Consumer inSights
A quarterly summary of consumer behavior, including vision correction, eyewear, contact lenses, and more. Data is based on 12,000 respondents per quarter, representative of the U.S. adult population.
Focused inSights
In-depth special interest reports on topics such as consumer decision-making, digital eye strain, smart eyewear, and managed vision care, informed by ad-hoc surveys and transaction data.
Provider inSights
A biannual summary of eyecare provider perceptions, including practice performance, economic sentiment, staffing, telehealth, and other key topics impacting the provider side of the industry.
inSights+
Available for purchase, offering detailed crosstabulations of demographic data for deeper market and consumer insights.
Exclusive Member Benefits
As a member of The Vision Council, you receive free access to select research reports and exclusive discounts on additional insights. Membership provides unparalleled value, with access to our full suite of reports at preferential rates.
Member-Only Access & Discounts
- Free Access to Core Reports: Members get access to key reports, including Market inSights, Consumer inSights, Focused inSights, and Provider inSights at no additional cost.
- Discounted Access to Premium Reports: Members enjoy discounted pricing on all inSights+ reports, offering deeper industry analysis and demographic data.
Interested in becoming a member? Click here to fill out our membership application.