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Eyewear & Accessories Division Lab Division Lens Division Lens Processing & Technology Division Low Vision Division Optical Retail Division Sunglass & Reader Division

Lens Trends and Technology

lens trends

The Vision Council’s and Think About Your Eyes’ campaign to educate consumers about the variety of lens options and available treatments has grown to include the effects of digital screens and devices on eye health. Public relations, special events and consumer media reports are used to generate awareness and drive purchase intent. To find out more, visit ThinkAboutYourEyes.com.

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