Custom inSights

The Vision Council research team offers Custom inSights to help answer the tough questions facing your business. Our research team is knowledgeable about optical product categories, sales channels, and industry dynamics. We develop, field, and analyze custom surveys to help generate the answers you need to steer your business to success. We use our proprietary panels of consumers, providers, and industry professionals to uncover insights and provide analysis on key issues and opportunities facing your business. Reports and presentations are provided to you and your team, and all Custom inSights engagements are proprietary for each client.

For more information on capabilities and pricing, reach out to Alysse Henkel, Vice President of Research, at

Custom Consumer inSights

Tap into the optical consumer mindset through our Consumer inSights research panels. Proprietary questions can be developed for targeted distribution, and audience segmentation and crosstab analysis can be provided to help uncover insights, test product ideas, and size market opportunities. Looking to understand which consumers are shopping for eyewear online? Want to analyze trends in Managed Vision Care usage for eye exams? How much are consumers spending for eyewear and where? We can help you uncover these inSights and more!

Custom Provider inSights

Reveal channel inSights through our proprietary panel of Eyecare Providers, including optometrists, opticians, and students of optometry. This panel is an opt-in program of more than 1,000 participants, with more being recruited over time. Participant demographics are gathered upon registration, allowing for surveys to be targeted to meet specific respondent profile requirements, including gender, age, geography, practice ownership, professional role, years of experience, among others.

Custom Member inSights

Uncover learnings about optical businesses through custom surveys conducted with The Vision Council member companies. Member surveys can provide inSights into industry-wide business trends or specific takeaways about targeted channels. Our membership covers keys sectors and players within the optical value chain.

This service is ideal for companies looking to engage in product concept development, campaign testing, product positioning and opportunity analysis, and other research focused on consumer behavior, industry perspectives, and optical channel dynamics. 

Have a question but don’t know where to start? Contact us!

Our research team will work with you to understand your specific challenge and develop a proposal for a custom research program. Projects vary in methodology, format, time, and price based on the scope of each individual project. Discount pricing is available for members of The Vision Council.

Contact us to learn more about how Custom inSights from The Vision Council can drive your business forward.