News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

New Research from The Vision Council Reveals Cautious Optimism Among Eyecare Providers Despite Economic Pressures

Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024. The report,…

The Vision Council Addresses New Reciprocal Tariffs and Their Impact on the Optical Industry

Alexandria, VA – April 4, 2025 – The Vision Council is closely monitoring the newly imposed reciprocal tariffs and their potential impact on the vision and optical industry. These tariffs increase import duties on goods from nearly all countries by at least 10%, significantly…

The Vision Council Recognizes Michael Vitale as Recipient of the 2025 Goodfellow Award

Alexandria, VA – March 24, 2025 – The Vision Council is proud to announce Michael Vitale as the recipient of the 2025 Goodfellow Award, which recognizes an individual who has significantly contributed to the advancement of the optical industry. Vitale, who serves as Vice…

The Vision Council Foundation Partners with 20/20 Onsite to Provide Vision Screenings at Boston Public Library

Alexandria, VA – March 19, 2025The Vision Council Foundation and 20/20 Onsite will partner to bring free vision screenings to a Boston Public Library later this month. Taking place…

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

Alexandria, VA – March 12, 2025 – Today, The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision…

The Vision Council Updates Industry Members on Impact of Latest Tariffs

Alexandria, VA – March 7, 2025 – The Vision Council is closely monitoring the latest round of tariffs announced by the Trump administration and hosted a webinar on March 6 that highlighted several significant implications for the optical industry. If implemented, these new…

New Research from The Vision Council Reveals Trends in Managed Vision Care

Alexandria, VA – March 4, 2025 – The Vision Council has released a new research report, Focused inSights 2025: Managed Vision Care, offering key insights into how U.S. consumers and eyecare providers engage with their vision insurance plans.

This latest…

Vision Expo East 2025 Shines in Orlando Debut, Delivering Innovation, Energy and Connection

NORWALK, CT (February 26, 2025) – Vision Expo East, the most comprehensive event for the optical industry, concluded an invigorating relaunch into the southeast region, taking place in Orlando, FL from February 19-22, 2025.

The strategic move to Orlando proved successful…

Know Before You Go: What’s Coming to Vision Expo East 2025

Norwalk, CT (February 13, 2025) – Vision Expo East 2025 is set to transform the eyewear and eyecare experience as it makes its highly anticipated debut in Orlando, Florida, from February 19-22 at the Orange County Convention Center. This year’s show will feature an improved…

Top Trends to Watch at Vision Expo East

ORLANDO, February 10, 2025— Members of The Vision Council and leading brands in the optical industry are set to debut new products, host exclusive events, and take the stage for dynamic sessions at…