News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Announces Publication of New Technical Standard for Eye Protectors for Racket Sports

Alexandria, VA – December 6, 2024 – The Vision Council, the leading voice for the optical industry, announces the publication of ASTM F3164-24, the Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis, Pickleball). This…

The Vision Council Releases “Optical Industry 101” Training Video for Members

Alexandria, VA, – December 5, 2024 – Today, The Vision Council announced the release of “Optical Industry 101,” a new training video designed to provide an educational overview of the optical…

The Vision Council Foundation Launches 2025 Campaign Encouraging "Better Vision for Better Lives"

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical…

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused…

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a…

The Vision Council Releases New Research Spotlighting Q3 Consumer Trends Across Optical Products and Services

Alexandria, VA – November 1, 2024 – Today, The Vision Council released Consumer inSights Q3 2024, an in-depth report examining U.S. consumers’ views and behaviors related to vision correction, managed vision care, eye…

The Vision Council Opens Registration for the 2025 Executive Summit

Alexandria, Va. – October 23, 2024 – Today, The Vision Council announces that registration is open for the 2025 Executive Summit, the organization’s premier event bringing together industry leaders for high-level networking and leadership development.

Taking place January…

The Vision Council Releases New Research Spotlighting Q2 Optical Market Trends

Alexandria, Va. – October 1, 2024 – Today, The Vision Council released new market data and analysis reporting on the performance of the $18.3 billion optical industry for the second quarter of 2024. The Market inSights Q2 2024 reports reveals industry…

New Research from The Vision Council Finds More Than Half of U.S. Consumers Value “Made in the USA” Products

Alexandria, Va., Sept. 12, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of consumer perception and sentiment regarding “Made in USA” labeling of general-purpose products, as well as eyeglasses and sunglasses frames. Findings…

The Vision Council Releases New Research Exploring Vision Care Purchasing Habits of Canadian Consumers

Alexandria, VA – September 10, 2024 – Today, The Vision Council released a brand-new report exploring the vision care opinions and purchasing habits of Canadian consumers for the first half of 2024. The survey offers an in-depth look in areas such as managed vision care,…