News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

New Research from The Vision Council Finds More Than Half of U.S. Consumers Value “Made in the USA” Products

Alexandria, Va., Sept. 12, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of consumer perception and sentiment regarding “Made in USA” labeling of general-purpose products, as well as eyeglasses and sunglasses frames. Findings…

The Vision Council Releases New Research Exploring Vision Care Purchasing Habits of Canadian Consumers

Alexandria, VA – September 10, 2024 – Today, The Vision Council released a brand-new report exploring the vision care opinions and purchasing habits of Canadian consumers for the first half of 2024. The survey offers an in-depth look in areas such as managed vision care,…

The Vision Council Foundation Spotlights Back-to-School Resources

Alexandria, Va., September 4, 2024The Vision Council Foundation is marking back-toschool season by spotlighting a range of free online and downloadable education tools that the eye care community can easily share with…

Eyecare Providers Report Decreases Across All Areas of Practice Performance According to New Research from The Vision Council

Alexandria, VA – August 22, 2024 – Today, The Vision Council released a new Provider inSights report, a semi-annual research study exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American…

The Vision Council Launches its Foundation, Benefitting the Optical Industry and Consumers

Alexandria, Va., August 7, 2024—Today, The Vision Council is introducing The Vision Council Foundation, its philanthropic arm that expands the knowledge, access, and opportunities…

The Vision Council Releases New Research Spotlighting Q2 Consumer Trends and Generational Differences

Alexandria, VA – July 25, 2024 – Today, The Vision Council released its latest research report, Consumer inSights Q2 2024, offering an in-depth look into U.S. consumers’ opinions and habits concerning vision correction…

June 27: Gear Up, Shades On for National Sunglasses Day

Alexandria, VA – June 25, 2024 – The Vision Council is proud to celebrate National Sunglasses Day on June 27 and highlight the importance of wearing UV-protective eyewear all year long.

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In-Depth Report from The Vision Council Unveils the Realities of Life with Low Vision

Alexandria, Va., June 24, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of the experiences, diagnoses, information sources and treatment options for patients with low vision, as well…

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from Opticianry Schools

Alexandria, Va., June 18, 2024 — The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a career as a licensed optician.…

New Report Highlights Usage and Benefits of Sports Sunglasses Ahead of National Sunglasses Day

Alexandria, Va., June 10, 2024—Today, The Vision Council released the findings from its recent survey on adults’ sports sunglass usage and preferences. The report, Focused inSights 2024: Sports Sunglasses, explores…