News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

AccuWeather & AccuLumen(R) Join The Vision Council Foundation in Celebrating National Sunglasses Day

Alexandria, VA – June 3, 2025 – The Vision Council Foundation is proud to welcome AccuWeather, recognized and documented as the most accurate, most trusted, and most used source of weather forecasts and warnings in the world, as a supporter of…

Federal Appeals Court Temporarily Reinstates IEEPA Tariffs Amid Ongoing Legal Proceedings

Alexandria, VA – May 30, 2025 – The Vision Council is providing an important update regarding the legal status of tariffs imposed under the International Emergency Economic Powers Act (IEEPA). Following the U.S. Court of International Trade's (CIT) May 28 ruling that permanently…

The Vision Council Foundation Announces Industry Partners and NYC Event for National Sunglasses Day 2025

Alexandria, VA – May 29, 2025 – The Vision Council Foundation is proud to kick off the countdown to National Sunglasses Day 2025 with the announcement of an exciting event in New York City and a…

U.S. Court of International Trade Strikes Down IEEPA Tariffs: What This Means for the Vision Industry

Alexandria, VA — May 29, 2025 – In a significant ruling that stands to impact many in the vision industry, the U.S. Court of International Trade (CIT) issued a decision on May 28, 2025, permanently prohibiting all tariffs imposed by President Trump under the International…

The Vision Council Briefs Members on Policy Changes Amid Tariff Reduction

Alexandria, VA – May 12, 2025 –The Vision Council issued a statement on the U.S. and China’s mutual decision to temporarily reduce tariffs on billions of dollars’ worth of goods. The agreement, announced the morning of May 12, slashes tariffs on U.S. and Chinese imports for a 90…

The Vision Council Takes Action in Washington to Champion Vision Care Access and Vision Industry Stability

Alexandria, VA – May 9, 2025 – The Vision Council is taking action on Capitol Hill to advocate for practical, pro-business solutions that preserve access to vision care and support the continued success of the optical industry in the face of evolving trade and regulatory…

The Vision Council Kicks off 2025 National Sunglasses Day Campaign

Alexandria, VA – May 1, 2025 – The Vision Council Foundation is proud to announce the launch of the 2025 National Sunglasses Day campaign, leading up to the annual celebration on June 27. With fresh resources, exclusive events, and new opportunities for public engagement, this…

The Vision Council Unites 150 Industry Leaders at 2025 Lab Leadership Forum and Emerging Optical Leaders Retreat

Alexandria, VA – April 30, 2025 – The Vision Council, the leading organization representing the optical industry, proudly hosted the 2025 Lab Leadership Forum on April 24-25 at the Renaissance…

Experts Break Down Wide Range Use of AI in the Optical Industry in New Report from The Vision Council

Alexandria, VA – April 24, 2025 – A new report from The Vision Council highlights growing trends and applications in AI usage in eyewear and eyecare. The Focused inSights – Artificial Intelligence: Case Studies from the Optical Industry report draws on…

The Vision Council Advocates for the Vision Industry During White House Meeting

Alexandria, VA – April 22, 2025 – On April 21, representatives from The Vision Council, the national trade association representing manufacturers, suppliers, and retailers in the optical industry, met with Robin Colwell, Deputy Assistant to the President and Deputy Director of…