News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Briefs Members on Policy Changes Amid Tariff Reduction

Alexandria, VA – May 12, 2025 –The Vision Council issued a statement on the U.S. and China’s mutual decision to temporarily reduce tariffs on billions of dollars’ worth of goods. The agreement, announced the morning of May 12, slashes tariffs on U.S. and Chinese imports for a 90…

The Vision Council Takes Action in Washington to Champion Vision Care Access and Vision Industry Stability

Alexandria, VA – May 9, 2025 – The Vision Council is taking action on Capitol Hill to advocate for practical, pro-business solutions that preserve access to vision care and support the continued success of the optical industry in the face of evolving trade and regulatory…

The Vision Council Kicks off 2025 National Sunglasses Day Campaign

Alexandria, VA – May 1, 2025 – The Vision Council Foundation is proud to announce the launch of the 2025 National Sunglasses Day campaign, leading up to the annual celebration on June 27. With fresh resources, exclusive events, and new opportunities for public engagement, this…

The Vision Council Unites 150 Industry Leaders at 2025 Lab Leadership Forum and Emerging Optical Leaders Retreat

Alexandria, VA – April 30, 2025 – The Vision Council, the leading organization representing the optical industry, proudly hosted the 2025 Lab Leadership Forum on April 24-25 at the Renaissance…

Experts Break Down Wide Range Use of AI in the Optical Industry in New Report from The Vision Council

Alexandria, VA – April 24, 2025 – A new report from The Vision Council highlights growing trends and applications in AI usage in eyewear and eyecare. The Focused inSights – Artificial Intelligence: Case Studies from the Optical Industry report draws on…

The Vision Council Advocates for the Vision Industry During White House Meeting

Alexandria, VA – April 22, 2025 – On April 21, representatives from The Vision Council, the national trade association representing manufacturers, suppliers, and retailers in the optical industry, met with Robin Colwell, Deputy Assistant to the President and Deputy Director of…

The Vision Council Releases New Report Tracking Q1 Optical Consumer Spending, Shopping Habits, and Coverage Trends

Alexandria, VA – April 17, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the first quarter of 2025. The report, Consumer inSights Q1 2025, highlights the views and behaviors of U.S.…

ASC Z80 Spring Meeting Concludes with Collaboration on Optical Standards Development

Alexandria, VA – April 15, 2025 – From April 6-8, professionals across the optical industry gathered in Clearwater, Florida, for the Accredited Standards Committee for…

The Vision Council Provides Latest Updates on Tariffs Impacting the Optical Industry

Alexandria, VA – April 10, 2025 – The Vision Council continues to provide its members with timely information and critical resources regarding tariffs and their potential impact on the vision and optical industry. As global trade policies evolve, changes in tariff regulations…

New Research from The Vision Council Reveals Cautious Optimism Among Eyecare Providers Despite Economic Pressures

Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024. The report,…