News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Latest Report from The Vision Council Shows Rising Awareness of Smart Eyewear in Recent Years

Alexandria, VA – September 12, 2025 – Today, The Vision Council announced the release of Focused inSights 2025: Smart Eyewear, a comprehensive report highlighting consumer awareness,…

The Vision Council Releases New Report on Myopia Treatment Trends

Alexandria, VA – September 9, 2025 –The Vision Council released a new two-part research report, Focused inSights 2025: Myopia Management, combining a global analysis of…

The Vision Council Releases New Research Spotlighting Optical Market Trends for Second Quarter of 2025

Alexandria, Va. – August 29, 2025 – Today, The Vision Council released new market data and analysis reporting on the performance of the $17.4 billion optical industry for the second quarter of 2025. The…

New Research from The Vision Council Reveals Impact of Tariffs and Inflation on Eyecare Practices

Alexandria, VA – August 26, 2025 – The Vision Council has released new research examining eyecare provider sentiments on practice operations, industry trends, and the U.S. economy during the first half of 2025. The report,…

The Vision Council Releases New Research Highlighting Canadian Consumer Vision Trends in Q1 and Q2 2025

Alexandria, VA – August 22, 2025 – The Vision Council announces the release of the Consumer inSights Canada Q1 and Q2 2025 report, offering a comprehensive overview of Canadian…

Eyes on the Future: Webinar Fuels Momentum for Eye Care’s Next Generation

Alexandria, VA & Cincinnati, OH – August 20, 2025 – With a shared commitment to strengthening the future of the profession, leaders in vision care are coming together to highlight career pathways, support emerging talent, and explore the possibilities ahead.

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The Vision Council Supports Advancement of Optical Technical Standards to Ensure Safer, Quality Eyewear

Alexandria, VA – August 8, 2025 – The Vision Council continues to lead the optical industry’s engagement in the development and advancement of technical standards, ensuring safety, quality, and innovation across a wide range…

New Research from The Vision Council Delivers In-Depth Analysis of Q2 Vision Care Spending and Trends

Alexandria, VA – August 5, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the second quarter of 2025. The report, Consumer inSights…

The Vision Council Supports the Optical Industry as New Reciprocal Tariff Rates Are Announced

Alexandria, VA — August 4, 2025 – The White House has issued formal notice that updated reciprocal tariffs for key trade partners will go into…

The Vision Council Foundation Launches 2025 Back-to-School Campaign Promoting Eye Health for the Entire Family

Alexandria, Va. - July 28, 2025 - The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to…