The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
Alexandria, VA – August 8, 2025 – The Vision Council continues to lead the optical industry’s engagement in the development and advancement of technical standards, ensuring safety, quality, and innovation across a wide range…
Alexandria, VA – August 5, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the second quarter of 2025. The report, Consumer inSights…
Alexandria, VA — August 4, 2025 – The White House has issued formal notice that updated reciprocal tariffs for key trade partners will go into…
Alexandria, Va. - July 28, 2025 - The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to…
Alexandria, VA – July 24, 2025 – The Vision Council, the leading voice for the optical industry, is pleased to announce the completion and approval of Version 3.14 of the Data Communication Standard.
Developed by the Data Communications Standard…
NORWALK, CT - July 14, 2025 – Co-owned by RX and The Vision Council, Vision Expo West will feature an expansive lineup of accredited education, new programs, interactive workshops and business-building opportunities for the entire optical community. The leading U.S. event for…
Alexandria, VA — July 9, 2025 – The White House has issued formal notice to several U.S. trading partners outlining substantial tariff increases now set to take effect August 1, 2025, following an extension of the Administration’s original 90-day pause from April. These sweeping…
Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection. In anticipation of…
Norwalk, CT (June 24, 2025) – Vision Expo, the leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eye care and eyewear in the Americas. Beginning March 2026, Vision Expo will unify…
Alexandria, VA – June 20, 2025 – The Vision Council recently released a new report, Market inSights Q1 2025, offering an overview of the size of the market during the first quarter of the…