Alexandria, VA (July 18, 2019) – The Vision Council is proud to announce another successful celebration of National Sunglasses Day. Due to its efforts, The Vision Council garnered more than 1.2 billion online, social media and broadcast consumer media impressions, surpassing last year's total impression numbers for the commemorative date.... Read More »
Alexandria, VA (June 27, 2019) – In honor of National Sunglasses Day—a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun's harsh ultraviolet (UV) rays—The Vision Council briefed Congressional staff this afternoon on campaign messaging and established the importance of... Read More »
Alexandria, VA (June 21, 2019) – The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear with the annual celebration of National Sunglasses Day, taking place this coming Thursday, June 27. The commemorative holiday, which has garnered support and promotions from organizations across the eyewear and eyecare industry,... Read More »
Alexandria, VA (June 10, 2019) – Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.
With the goal of... Read More »
Alexandria, VA (May 30, 2019) – The Vision Council is proud to announce their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.
The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic... Read More »