The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
Alexandria, VA – May 6, 2026 – On May 5, The Vision Council, the national trade association for the optical industry, testified before the Office of the U.S. Trade Representative (USTR) at a public hearing examining Section 301 investigations into structural excess capacity…
Alexandria, VA – May 1, 2026 – The Vision Council is pleased to announce the appointment of Kris Stevens as the organization’s new Vice President of Research. In this role, Stevens will lead The Vision Council’s inSights Research Program,…
Alexandria, VA – April 30, 2026 – The Vision Council today released its Consumer inSights Q1 2026 report, offering a detailed look at U.S. consumer behavior across optical products and services for the…
Cincinnati, OH & Alexandria, VA – March 19, 2026 – EyeMed Vision Care® and The Vision Council Foundation are continuing their strategic…
Alexandria, VA – March 6, 2026 – Today, The Vision Council announced the publication of its latest research report, Provider inSights Q3–Q4 2025. Findings show that…
Alexandria, VA – February 25, 2026 – In response to the U.S. Supreme Court’s 6-3 decision limiting presidential authority under the International Emergency Economic Powers Act (IEEPA), The Vision Council hosted a timely industry webinar to brief members on the…
The annual meeting set the tone for a year of forward-thinking, industry advancements, and collaboration
Alexandria, VA – January 29, 2026 – This week, The Vision Council convened over 250 optical industry executives in…
Industry shows growth in value, but decreases in volume across nearly all product categories
Alexandria, VA – January 27, 2026 – The U.S. optical industry grew in value in 2025 even as Americans purchased fewer…
Optical leaders underscore the impact of tariffs on patients, independent eyecare practices, and access to essential vision care.
Alexandria, VA – January 23, 2026 – On January 21, representatives from…
Alexandria, VA – January 16, 2026 – Today, The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report, …