The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
Alexandria, VA (October 15, 2026) – The Vision Council Foundation partnered with KidSight, a Missouri nonprofit, to provide free vision screenings to 1,309 children on Tuesday, Oct. 13, in recognition of World Sight Day. The screenings took place at 15 schools, daycares, Head…
Alexandria, VA (October 13, 2026) – The Vision Council has opened registration for the 2027 Executive Summit, the association’s signature annual event for leaders across the vision community. The Summit will take…
Alexandria, VA (September 30, 2026) – Tired, dry or watery eyes after screen time are common, but many adults don't know what causes them or that an eyecare provider can help, according to…
Alexandria, VA (September 22, 2026) – The Vision Council, the leading association for the optical industry, recently concluded the 2026 Lab Leadership Forum, its signature event for optical lab members. The…
Alexandria, VA (September 10, 2026) – The Vision Council today released two reports from its inSights Research Program covering the first half of 2026, Market inSights Q1-Q2 2026 and…
Alexandria, VA (August 27, 2026) – The Vision Council today released its Consumer inSights Q2 2026 report, drawing on responses from more than 12,000 U.S. adults to map current attitudes and purchasing…
Alexandria, VA (August 20, 2026) — The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to…
Alexandria, VA (July 28, 2026) – As the leading advocate and resource for the vision community, The Vision Council is helping members navigate yet another shift in U.S. trade policy. The existing Section 122 tariffs that had assessed a 10% duty on imports expired Friday, July 24…
Alexandria, VA (July 22, 2026) – The Vision Council is proud to announce Brandon Butler as the recipient of the 2026 Goodfellow Award, which recognizes an individual who has significantly contributed to the advancement of the optical industry. Butler, who serves as Chief…
Alexandria, VA (June 25, 2026) – The Vision Council today released Focused inSights: Beyond UV Awareness, a new research report examining why 37% of U.S. adults, approximately 82 million people, do not wear sunglasses despite routine outdoor exposure and widespread familiarity…