News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

In New Research from The Vision Council, Eyecare Providers Adapt to Tariffs and Inflation, Report Stronger Second Half of 2025

Alexandria, VA – March 6, 2026 – Today, The Vision Council announced the publication of its latest research report, Provider inSights Q3–Q4 2025. Findings show that…

The Vision Council Hosts Industry Webinar Following Supreme Court Decision on IEEPA Tariffs; Provides Guidance and Ongoing Monitoring

Alexandria, VA – February 25, 2026 In response to the U.S. Supreme Court’s 6-3 decision limiting presidential authority under the International Emergency Economic Powers Act (IEEPA), The Vision Council hosted a timely industry webinar to brief members on the…

Top Optical Executives Chart the Industry’s Path Forward at The Vision Council’s 2026 Executive Summit

The annual meeting set the tone for a year of forward-thinking, industry advancements, and collaboration

Alexandria, VA – January 29, 2026 – This week, The Vision Council convened over 250 optical industry executives in…

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

Industry shows growth in value, but decreases in volume across nearly all product categories

Alexandria, VA – January 27, 2026 – The U.S. optical industry grew in value in 2025 even as Americans purchased fewer…

The Vision Council and Independent Optometric Alliance Groups Advocate for Affordable Vision Care and Fair Trade Policies on Capitol Hill

Optical leaders underscore the impact of tariffs on patients, independent eyecare practices, and access to essential vision care.

Alexandria, VA – January 23, 2026 – On January 21, representatives from…

New Research from The Vision Council Highlights Consumer Vision Care Priorities in Final Quarter of 2025

Alexandria, VA – January 16, 2026 – Today, The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report,

The Vision Council Announces the Publication of ANSI Z80.1–2025, Prescription Ophthalmic Lenses – Recommendations

Alexandria, VA – January 15, 2026 – The Vision Council, as the Secretariat Administrator for Accredited Standards Committee Z80, is pleased to announce the revision…

The Vision Council Announces the Publication of ANSI/ISEA Z87.1-2025, Occupational and Educational Personal Eye and Face Protection Devices

Alexandria, VA – January 9, 2026 – Today, The Vision Council announces the revision of the ANSI/ISEA Z87.1 American National Standard for Occupational and Educational Personal Eye and…

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

Alexandria, VA – December 18, 2025 – As the leading trade association for the optical industry, The Vision Council closed 2025 with a year of measurable progress across research, government relations, industry standards, Foundation initiatives, and Vision Expo events. In a year…

The Vision Council Releases New Research Spotlighting Optical Market Trends for Third Quarter of 2025

Alexandria, VA – December 3, 2025 – The Vision Council today released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The…