The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
Alexandria, VA (August 27, 2026) – The Vision Council today released its Consumer inSights Q2 2026 report, drawing on responses from more than 12,000 U.S. adults to map current attitudes and purchasing…
Alexandria, VA (August 20, 2026) — The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to…
Alexandria, VA (July 28, 2026) – As the leading advocate and resource for the vision community, The Vision Council is helping members navigate yet another shift in U.S. trade policy. The existing Section 122 tariffs that had assessed a 10% duty on imports expired Friday, July 24…
Alexandria, VA (July 22, 2026) – The Vision Council is proud to announce Brandon Butler as the recipient of the 2026 Goodfellow Award, which recognizes an individual who has significantly contributed to the advancement of the optical industry. Butler, who serves as Chief…
Alexandria, VA (June 25, 2026) – The Vision Council today released Focused inSights: Beyond UV Awareness, a new research report examining why 37% of U.S. adults, approximately 82 million people, do not wear sunglasses despite routine outdoor exposure and widespread familiarity…
Alexandria, VA (June 17, 2026) – June 27 marks National Sunglasses Day, an annual campaign by …
Alexandria, VA (June 4, 2026) – Following the U.S. Supreme Court's February decision limiting presidential authority under IEEPA, Section 122 duties have been in effect, but are set to expire July 24, 2026. Now, the U.S. Trade Representative (USTR) has announced proposed new…
Alexandria, VA, New York, NY and State College, PA (May 27, 2026) — The Vision Council Foundation, AccuWeather®, and The Skin Cancer Foundation are proud to announce a collaboration in advance of…
ALEXANDRIA, VA – May 19, 2026 – The Vision Council today announced that registration is now open for the 2026 Lab Leadership Forum, the organization's signature event for optical lab members. The Lab Leadership…
Alexandria, VA – May 11, 2026 – The Vision Council Foundation is calling on eyecare providers, optical retailers, and members of the eyewear and eyecare industry to support the…