News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Announces Updated Data Communication Standard for the Optical Industry

Alexandria, VA – July 24, 2025 – The Vision Council, the leading voice for the optical industry, is pleased to announce the completion and approval of Version 3.14 of the Data Communication Standard.

Developed by the Data Communications Standard…

Vision Expo West 2025 Unveils Education Program Highlighting Exclusive Content, Free Accredited Courses, Hands-on Workshops and Research Summits

NORWALK, CT - July 14, 2025 – Co-owned by RX and The Vision Council, Vision Expo West will feature an expansive lineup of accredited education, new programs, interactive workshops and business-building opportunities for the entire optical community. The leading U.S. event for…

Significant Tariff Shifts Announced: The Vision Council Stands Ready to Support the Optical Industry

Alexandria, VA — July 9, 2025 – The White House has issued formal notice to several U.S. trading partners outlining substantial tariff increases now set to take effect August 1, 2025, following an extension of the Administration’s original 90-day pause from April. These sweeping…

Celebrating National Sunglasses Day: The Science Behind the Style

Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection. In anticipation of…

Vision Expo to Transition to Single Annual Event Beginning in 2026

Norwalk, CT (June 24, 2025) – Vision Expo, the leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eye care and eyewear in the Americas. Beginning March 2026, Vision Expo will unify…

Latest Research from The Vision Council Examines Health of Market for First Quarter of 2025

Alexandria, VA – June 20, 2025 – The Vision Council recently released a new report, Market inSights Q1 2025, offering an overview of the size of the market during the first quarter of the…

AccuWeather & AccuLumen(R) Join The Vision Council Foundation in Celebrating National Sunglasses Day

Alexandria, VA – June 3, 2025 – The Vision Council Foundation is proud to welcome AccuWeather, recognized and documented as the most accurate, most trusted, and most used source of weather forecasts and warnings in the world, as a supporter of…

Registration Opens for Vision Expo West 2025 – The Ultimate Destination for Eyecare and Eyewear Innovation

Norwalk, CT - June 3, 2025 – Registration is officially open for Vision Expo West 2025, the premier event for the vision community in the United States. Set to take place September 17-20, 2025 at the Venetian Expo in Las Vegas, this dynamic event, co-owned by RX and The Vision…

Federal Appeals Court Temporarily Reinstates IEEPA Tariffs Amid Ongoing Legal Proceedings

Alexandria, VA – May 30, 2025 – The Vision Council is providing an important update regarding the legal status of tariffs imposed under the International Emergency Economic Powers Act (IEEPA). Following the U.S. Court of International Trade's (CIT) May 28 ruling that permanently…

The Vision Council Foundation Announces Industry Partners and NYC Event for National Sunglasses Day 2025

Alexandria, VA – May 29, 2025 – The Vision Council Foundation is proud to kick off the countdown to National Sunglasses Day 2025 with the announcement of an exciting event in New York City and a…