News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council and Independent Optometric Alliance Groups Advocate for Affordable Vision Care and Fair Trade Policies on Capitol Hill

Optical leaders underscore the impact of tariffs on patients, independent eyecare practices, and access to essential vision care.

Alexandria, VA – January 23, 2026 – On January 21, representatives from…

New Research from The Vision Council Highlights Consumer Vision Care Priorities in Final Quarter of 2025

Alexandria, VA – January 16, 2026 – Today, The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report,

The Vision Council Announces the Publication of ANSI Z80.1–2025, Prescription Ophthalmic Lenses – Recommendations

Alexandria, VA – January 15, 2026 – The Vision Council, as the Secretariat Administrator for Accredited Standards Committee Z80, is pleased to announce the revision…

The Vision Council Announces the Publication of ANSI/ISEA Z87.1-2025, Occupational and Educational Personal Eye and Face Protection Devices

Alexandria, VA – January 9, 2026 – Today, The Vision Council announces the revision of the ANSI/ISEA Z87.1 American National Standard for Occupational and Educational Personal Eye and…

The Vision Council Caps a Year of Growth, Innovation, and Industry Leadership

Alexandria, VA – December 18, 2025 – As the leading trade association for the optical industry, The Vision Council closed 2025 with a year of measurable progress across research, government relations, industry standards, Foundation initiatives, and Vision Expo events. In a year…

The Vision Council Releases New Research Spotlighting Optical Market Trends for Third Quarter of 2025

Alexandria, VA – December 3, 2025 – The Vision Council today released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The…

The Vision Council Meets with U.S. Trade Representative Officials to Discuss Tariff Impact on American Eyewear Manufacturers

Alexandria, VA – November 19, 2025 — Last week, leaders from The Vision Council and representatives of U.S. eyewear manufacturers met with senior officials at the Office of the United States Trade Representative (USTR) to discuss how current tariffs on eyewear components and…

New Research from The Vision Council Reveals Q3 Vision Care Spending and Behavior Trends

Alexandria, VA – November 17, 2025 – The Vision Council today released Consumer inSights Q3 2025, its latest research examining consumer attitudes and behaviors related to…

ASC Z80 Fall Meeting Strengthens Collaboration in Advancing Optical Standards

Alexandria, VA – November 10, 2025 – Last month, professionals throughout the optical community convened in Clearwater, Florida, for the Accredited Standards Committee…

The Vision Council Foundation Kicks Off Season of Giving to Support the Next Generation of Opticians

Alexandria, VA - November 7, 2025 - As the season of giving begins, The Vision Council Foundation is calling on the optical community to join its mission to support the next generation of opticians through the…