News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

June 27: Gear Up, Shades On for National Sunglasses Day

Alexandria, VA – June 25, 2024 – The Vision Council is proud to celebrate National Sunglasses Day on June 27 and highlight the importance of wearing UV-protective eyewear all year long.

What:

In-Depth Report from The Vision Council Unveils the Realities of Life with Low Vision

Alexandria, Va., June 24, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of the experiences, diagnoses, information sources and treatment options for patients with low vision, as well…

Record Number of Opening Your Eyes Scholarship Fund Recipients Graduate from Opticianry Schools

Alexandria, Va., June 18, 2024 — The Vision Council Foundation announced a record-breaking number of opticianry school graduates this year who benefitted from scholarships supporting students from underserved communities pursuing a career as a licensed optician.…

New Report Highlights Usage and Benefits of Sports Sunglasses Ahead of National Sunglasses Day

Alexandria, Va., June 10, 2024—Today, The Vision Council released the findings from its recent survey on adults’ sports sunglass usage and preferences. The report, Focused inSights 2024: Sports Sunglasses, explores…

The Vision Council Releases New Research Spotlighting Q1 Consumer and Market Trends

Alexandria, VA – May 23, 2024 – Today, The Vision Council released two new reports offering a comprehensive view of the optical industry for the first quarter of 2024. The Market inSights Q1 2024 and Consumer inSights Q1 2024 reports feature…

Gear Up for Sun Safety: The Vision Council Launches 2024 National Sunglasses Day Campaign with Spotlight on Sports Eyewear

Alexandria, VA – May 16, 2024 – Summer will soon bring warmer weather, more outdoor time, and the world’s best athletes descending on Paris, raising the visibility of sunglasses for their protection, fashion, and sports benefits. In conjunction,…

The Vision Council Supports National Eye Institute in Celebrating Healthy Vision Month

Alexandria, VA – May 10, 2024 – The Vision Council, the leading trade association for the optical industry, is proud to partner with the National Eye Institute this May in celebrating Healthy Vision Month. The 2024 campaign, “…

The Vision Council Welcomes Members to Washington, D.C. For Congressional Hill Day Visits

Alexandria, VA – April 23, 2024 – The Vision Council, the leading voice for the optical industry, announces the successful culmination of its 2024 Congressional Hill Fly-In. Members from the vision community traveled to the nation’s capital and met with more than 20 offices of…

New InSights Research from The Vision Council Reveals Most Consumers Use Eyewear Accessories

Alexandria, VA – April 16, 2024 – Today, The Vision Council releases its latest research report, Focused inSights Eyewear Accessories, providing comprehensive insights into American adults' behaviors, preferences, and purchasing patterns related to eyewear…

Nearly 100 Optical Industry Executives Convene for The Vision Council's Lab Leadership Forum

Alexandria, VA – April 15, 2024 – The Vision Council, the leading organization representing the optical industry, successfully hosted the 2024 Lab Leadership Forum on Thursday, April 11, and Friday, April 12, 2024, at the picturesque Temecula Creek Inn. This exclusive event saw…