News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Advocates for the Vision Industry During White House Meeting

Alexandria, VA – April 22, 2025 – On April 21, representatives from The Vision Council, the national trade association representing manufacturers, suppliers, and retailers in the optical industry, met with Robin Colwell, Deputy Assistant to the President and Deputy Director of…

The Vision Council Releases New Report Tracking Q1 Optical Consumer Spending, Shopping Habits, and Coverage Trends

Alexandria, VA – April 17, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the first quarter of 2025. The report, Consumer inSights Q1 2025, highlights the views and behaviors of U.S.…

ASC Z80 Spring Meeting Concludes with Collaboration on Optical Standards Development

Alexandria, VA – April 15, 2025 – From April 6-8, professionals across the optical industry gathered in Clearwater, Florida, for the Accredited Standards Committee for…

The Vision Council Provides Latest Updates on Tariffs Impacting the Optical Industry

Alexandria, VA – April 10, 2025 – The Vision Council continues to provide its members with timely information and critical resources regarding tariffs and their potential impact on the vision and optical industry. As global trade policies evolve, changes in tariff regulations…

New Research from The Vision Council Reveals Cautious Optimism Among Eyecare Providers Despite Economic Pressures

Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024. The report,…

The Vision Council Addresses New Reciprocal Tariffs and Their Impact on the Optical Industry

Alexandria, VA – April 4, 2025 – The Vision Council is closely monitoring the newly imposed reciprocal tariffs and their potential impact on the vision and optical industry. These tariffs increase import duties on goods from nearly all countries by at least 10%, significantly…

The Vision Council Recognizes Michael Vitale as Recipient of the 2025 Goodfellow Award

Alexandria, VA – March 24, 2025 – The Vision Council is proud to announce Michael Vitale as the recipient of the 2025 Goodfellow Award, which recognizes an individual who has significantly contributed to the advancement of the optical industry. Vitale, who serves as Vice…

The Vision Council Foundation Partners with 20/20 Onsite to Provide Vision Screenings at Boston Public Library

Alexandria, VA – March 19, 2025The Vision Council Foundation and 20/20 Onsite will partner to bring free vision screenings to a Boston Public Library later this month. Taking place…

The Vision Council Releases New Research Highlighting Canadian Consumer Trends

Alexandria, VA – March 12, 2025 – Today, The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision…

The Vision Council Updates Industry Members on Impact of Latest Tariffs

Alexandria, VA – March 7, 2025 – The Vision Council is closely monitoring the latest round of tariffs announced by the Trump administration and hosted a webinar on March 6 that highlighted several significant implications for the optical industry. If implemented, these new…