News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Optical’s Biggest Players to Showcase Latest in Eyecare and Eyewear at Vision Expo East 2025

Norwalk, CT (December 12, 2024) – More than 300 of the industry’s most influential eyecare and eyewear brands will showcase industry-leading vision products and services at the upcoming Orlando, FL edition of Vision Expo East, taking place February 19–22, 2025 at the Orange…

The Vision Council Announces Publication of New Technical Standard for Eye Protectors for Racket Sports

Alexandria, VA – December 6, 2024 – The Vision Council, the leading voice for the optical industry, announces the publication of ASTM F3164-24, the Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis, Pickleball). This…

The Vision Council Releases “Optical Industry 101” Training Video for Members

Alexandria, VA, – December 5, 2024 – Today, The Vision Council announced the release of “Optical Industry 101,” a new training video designed to provide an educational overview of the optical…

The Vision Council Foundation Launches 2025 Campaign Encouraging "Better Vision for Better Lives"

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical…

NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando!

Norwalk, CT (November 22, 2024) – Vision Expo East, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce that submissions are now open for the highly anticipated NOW…

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused…

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a…

EyeMed Vision Care® and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy

Cincinnati, Ohio & Alexandria, VA, November 13, 2024EyeMed Vision Care® and The Vision Council Foundation have established a partnership focused on their shared mission to drive the…

The Vision Council Releases New Research Spotlighting Q3 Consumer Trends Across Optical Products and Services

Alexandria, VA – November 1, 2024 – Today, The Vision Council released Consumer inSights Q3 2024, an in-depth report examining U.S. consumers’ views and behaviors related to vision correction, managed vision care, eye…

Vision Expo to Rebrand with a New Look and Reimagined Focus on the Future

Norwalk, CT (November 1, 2024) – Vision Expo, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce the upcoming launch of its new brand identity, which will officially…