Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024.

Alexandria, VA – March 12, 2025 – Today, The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Alexandria, VA – March 4, 2025 – The Vision Council has released a new research report, Focused inSights 2025: Managed Vision Care, offering key insights into how U.S. consumers and eyecare providers engage with their vision insurance plans.

Alexandria, VA – January 23, 2025 – The Vision Council today released its latest Market inSights report that comprehensively analyzes U.S. optical industry performance during 2024. Built on sophisticated analytics and multiple data sources, the report offers multi-layered visibility into market outcomes, consumer behavior, and emerging trends.

Alexandria, VA – January 20, 2025 – Today, The Vision Council released Consumer inSights Q4 2024, a new report examining the views and behaviors of U.S. adults in relation to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.

The findings from the last quarter of 2024 offer an updated, comprehensive overview of the optical industry based on consumer choices and habits. 

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused inSights 2024: Consumer Choices, examine changes in consumer choices and motivations between 2022 and 2024.  

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a variety of categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers and plano sunglasses for the third quarter of 2024.

Alexandria, VA – November 1, 2024 – Today, The Vision Council released Consumer inSights Q3 2024, an in-depth report examining U.S. consumers’ views and behaviors related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

The Q3 findings offer an updated, comprehensive overview of the optical industry based on consumer choices and habits.

Alexandria, Va. – October 1, 2024 – Today, The Vision Council released new market data and analysis reporting on the performance of the $18.3 billion optical industry for the second quarter of 2024. The Market inSights Q2 2024 reports reveals industry performance across a variety of categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers and plano sunglasses. 

Alexandria, Va., Sept. 12, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of consumer perception and sentiment regarding “Made in USA” labeling of general-purpose products, as well as eyeglasses and sunglasses frames.