Market inSights Quarterly Report Q2 2025

The Market inSights Q2 2025 Report from The Vision Council offers an overview of consumer activity and market performance across the U.S. optical industry. Powered by a robust modeling approach that integrates consumer surveys, retail transaction data, and billing insights, this quarterly report estimates the size and movement of the market by product category—including exams, frames, lenses, contact lenses, plano sunglasses, and readers. The Q2 2025 edition highlights early-year trends, volume shifts, and value growth in both prescription and non-prescription segments. It also includes an updated forecast for 2025 across the following categories: eye exams, prescription lenses, frames, prescription contact lenses, reading glasses, and plano sunglasses.

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Methodology

This report is developed using The Vision Council’s proprietary market model, which synthesizes monthly consumer survey data, retail credit card activity, billing records, and optical location data. Estimates are refreshed monthly to maintain alignment with the latest trends and are subject to revision over the course of the year. The model provides both market volume and market value by product type, with quarter-over-quarter and year-over-year comparisons.

Key Findings

Volume of Frames Decline but Value Increases

Compared to 2024, the volume of frames sold is down, while the average value of a pair of frames has increased by an estimated $21.

Value of Exams Increase Year-over-Year

The market value of exams for Q2 2025 is 15 percent higher than one year ago, with the average value of an exam almost $17 more than Q2 2024.

Why It Matters

The Market inSights series delivers critical visibility into quarterly consumer behavior and spending in the optical market. With clear indicators of shifting volume, pricing power, and product mix, this report helps manufacturers, retailers, and service providers track trends and plan effectively. The Q2 2025 report also provides an updated full-year forecast, anticipating modest volume declines but continued growth in overall market value due to price increases and product mix evolution.

Report Delivery

This report is available as a downloadable PDF.

For more information or custom insights, contact The Vision Council’s Research Team.