Consumer inSights Q2 2025

The Consumer inSights Q2 2025 report from The Vision Council provides a detailed snapshot of consumer behaviors and preferences across the U.S. vision care market. This report examines patterns in vision correction, managed vision care (MVC) usage, and purchasing habits for prescription eyewear, contact lenses, readers, and plano sunglasses. Covering over 12,000 U.S. adults, it delivers an extensive look at how consumers access eye exams, the factors influencing their eyewear purchases, and the balance between online and in-person buying channels.

In Q2 2025, the report highlights that 82% of respondents use some form of vision correction—spanning prescription glasses, reading glasses, and contact lenses—while 69% of adults report having MVC coverage. Insights into price sensitivity, brand preferences, and shopping trends help paint a clear picture of evolving consumer priorities. Key themes include the importance of convenience, increased in-person purchasing, and the continued growth of supplemental lens features like anti-reflective coatings and blue-light blocking lenses.

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Methodology 

The Q2 2025 wave of Consumer inSights was fielded between April 1 and June 13, 2025, in partnership with Full Circle Research. Each month, approximately 4,000 U.S. adults aged 18 and over participated, resulting in a total sample size of 12,075 respondents. Soft quotas based on U.S. Census benchmarks (gender, age, region, income, race, and Hispanic origin) ensured representativeness across demographics. Surveys were completed online via desktop, tablet, or mobile devices, with 68% of respondents using a mobile device or tablet.

Post-fielding, The Vision Council conducted demographic and quality checks, confirming alignment with the U.S. adult population. Results are representative of the U.S. adult population, with a margin of error of ±0.9% at a 95% confidence level for the full sample. The report focuses on unmodeled consumer responses, offering direct insights into behaviors and attitudes, with trending data spanning Q1 2022 through Q2 2025.

Key Findings 

Managed Vision Care

• Managed vision care was used by consumers at higher rates for exams in Q2 2025.
• 69% of respondents reported having MVC coverage (up from 66% in Q1).
• Most coverage comes from employers (49%), followed by government programs (36%), and individual plans (15%).
• Use of MVC benefits was common: 69% used it for glasses, 62% for contacts, and 59% for eye exams.

Purchasing Patterns

• Consumers purchased less expensive (under $100) glasses in-person, however online purchases trended in the opposite direction with an increase for purchases of greater than $100 per pair in Q2.
• Contact lens buyers trended towards purchases that were less than $100 in Q2 2025 compared to the past several quarters.

Why It Matters 

The Consumer inSights Q2 2025 report is essential for eyewear retailers, manufacturers, and healthcare professionals who aim to anticipate consumer needs and capitalize on market opportunities. As purchasing channels and price preferences shift, understanding these behaviors is critical for driving engagement and improving product positioning. The report also underscores opportunities to re-engage consumers who delay eye exams or overlook their vision benefits, helping providers refine outreach strategies.

By identifying where consumers are spending, which brands they trust, and how they perceive value, this report provides actionable data to strengthen business strategies, improve patient engagement, and shape the future of the eyewear and vision care industries.

Report Delivery 

The report will be delivered via download in a PDF format.