Consumer inSights Q3 2025

The Consumer inSights Q3 2025 report from The Vision Council provides a detailed snapshot of consumer behaviors and preferences across the U.S. vision care market. This report examines patterns in vision correction, managed vision care (MVC) usage, and purchasing habits for prescription eyewear, contact lenses, readers, and plano sunglasses. Covering over 12,000 U.S. adults, it delivers an extensive look at how consumers access eye exams, the factors influencing their eyewear purchases, and the balance between online and in-person buying channels.

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Report Methodology

The Q3 2025 wave of Consumer inSights was fielded between July 2 and September 12, 2025, in partnership with Full Circle Research. Each month, approximately 4,000 U.S. adults aged 18 and over participated, resulting in a total sample size of 12,097 respondents. Soft quotas based on U.S. Census benchmarks (gender, age, region, income, race, and Hispanic origin) ensured representativeness across demographics. Surveys were completed online via desktop, tablet, or mobile devices, with 61% of respondents using a mobile device or tablet.

Post-fielding, The Vision Council conducted demographic and quality checks, confirming alignment with the U.S. adult population. Results are representative of the U.S. adult population, with a margin of error of ±0.9% at a 95% confidence level for the full sample. The report focuses on unmodeled consumer responses, offering direct insights into behaviors and attitudes, with trending data spanning Q1 2022 through Q3 2025.

Why It Matters

The Consumer inSights Q3 2025 report is essential for eyewear retailers, manufacturers, and healthcare professionals who aim to anticipate consumer needs and capitalize on market opportunities. As purchasing channels and price preferences shift, understanding these behaviors is critical for driving engagement and improving product positioning. The report also underscores opportunities to re-engage consumers who delay eye exams or overlook their vision benefits, helping providers refine outreach strategies.

By identifying where consumers are spending, which brands they trust, and how they perceive value, this report provides actionable data to strengthen business strategies, improve patient engagement, and shape the future of the eyewear and vision care industries.

Report Delivery

The report will be delivered via download in a PDF format.