Focused inSights 2025: Smart Eyewear Report

The Focused inSights 2025: Smart Eyewear Report by The Vision Council provides a comprehensive look at consumer awareness, attitudes, and purchasing considerations in the smart eyewear category. The report benchmarks awareness and sentiment, explores buying drivers and deterrents, and tracks brand familiarity trends compared to consumer responses reported by The Vision Council in a previous report, Focused inSights 2023: Smart Eyewear.

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Key Findings

• Recognition is on the rise
  • 58% of consumers say they either know exactly what smart eyewear is or have a general sense of it, a notable increase from 2023.
  • Awareness gains are broad-based; among brands measured in both years, Amazon Echo Frames and Ray-Ban Meta AI Glasses show the largest increases.
• Consumers hold a positive perception
  • A majority (56%) report a favorable impression of smart eyewear when presented with a clear definition of potential features (e.g., wireless connectivity, AI, translation, audio).
• Social media drives discovery
  • YouTube (49%) and other social platforms are the primary places consumers have seen or heard about smart eyewear in the past year. 

Report Delivery 

The report will be delivered via download in a PDF format.