The results from The Vision Council and Think About Your Eyes' three-day South by Southwest event are in. Collectively, the organizations garnered more than 378 million consumer media impressions based on event initiatives and outreach. Below is an overview of the impressions generated from celebrity, influencer/blogger and broadcast placements.... Read More »
The Vision Council would like to thank all who supported and participated in Vision Expo East 2019. The Show was a great success with an overall attendance increase of 2.6 percent and a 5 percent rise in registration for optical buyers.
Each exhibitor and individual's attendance enables Vision Expo to provide a successful and memorable event, as... Read More »
The Vision Council capitalized on Vision Expo East to raise awareness of the importance of eyecare and eyewear through the following consumer and trade media-centered initiatives: a well-attended off-site press preview, a full-page advertisement in the New York Times, individualized Show Floor press appointments, as well as a Show Floor press walk... Read More »
The Ocular Telemedicine Services (OTS) Report studies consumer perception and usage of emerging optical technologies in the area of telehealth and telemedicine. The 'standard' report comes with an analysis of the results, as well as the survey form. The 'plus' report includes the analysis, as well as detailed crosstabulations and additional charts... Read More »
Two years ago, we sent a memo that informed The Vision Council member companies about product testing companies. Since then there have been changes in the ownership or management of some of those companies, so we thought now would be a good time to provide an update.
They are listed alphabetically below with their company... Read More »
The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by Southwest March 8–10, to educate attending media, celebrities and influencers about eye health and style.
The Jane Club is an exclusive workspace in Los Angeles geared toward working moms and their families—the ideal... Read More »
The Vision Council will host a series of member meetings and events during Vision Expo East 2019. To view the full schedule here.
All meetings and events will be held at the The Westin New York at Times Square, located at 270 West 43rd Street unless otherwise noted. Rooms are subject to change, please check back before arrival for any updates.
The Vision Council is pleased to announce Bart Foster has joined the team in a new business and content development consulting role for the association. In this role, Foster will focus on expanding the organization's roster of market research clients as well as curating unique content for The Vision Council's portfolio of industry events.
Foster... Read More »
The Vision Council's Eyecessorize campaign teamed up with two top-tier fashion and lifestyle bloggers—Marni Harvey and Preston Konrad—for sponsored Instagram and blog posts surrounding men's and women's New York Fashion Week (NYFW) this February.
In an effort to promote fashion-forward frames and encourage their followers to start an eyewear... Read More »
The Vision Council's Eyecessorize campaign—which promotes the fashion and lifestyle aspects of eyewear and sunwear—is pleased to announce the release of its spring/summer 2019 trend kit.
The Vision Council distributed the digital, interactive trend kit to approximately 300 fashion, health and lifestyle editors nationwide from top-tier outlets such... Read More »