The Vision Council promotes growth in the vision care industry and positions its members for success through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.
Members of The Vision Council have access to exclusive, members-only benefits, resources, and tools. Some of the key programs offered to members include:
NEW inSights Research Program
From consumer trends to industry perspectives, The Vision Council’s NEW inSights Research Program delivers the timely, usable data and in-depth analysis members need to succeed. Built on a foundation of rigorous methodology and cutting-edge technology, The Vision Council inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly eyecare provider survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; and an end-of-year market estimate and industry forecast.
Government and Regulatory Affairs
From lobbying on Capitol Hill to monitoring legislation and state or federal regulations, The Vision Council takes an active role in advocating for stronger public policy to protect Americans’ vision and improve access to vision care products. Additionally, members have access to The Vision Council’s regulatory and federal affairs teams to assist in company-specific issues.
Standards and Regulations
The leading voice in developing and refining ophthalmic standards, The Vision Council works with domestic U.S. and international agencies to produce and contribute to multiple standards and communications that assist the industry in serving the public.
Industry Discounts and Rebates
Industry Events and Access
The Vision Council creates opportunities for strategic relationship-building through access to exclusive member programming at industry forums like Vision Expo, the trade-only conference and exhibition held twice a year that serves as a marketplace for the vision community to discover trends and conduct business, and the Executive Summit, an annual, executive-level networking and leadership development event.