Member Benefits
The Vision Council promotes growth in the vision care industry and positions its members for success through education, government relations, research, and technical standards. A leading advocate for the optical industry, the association helps members deliver the eyewear and eyecare people need to look and feel their best.
Interested in Joining The Vision Council?
Download our Membership Application
Member Benefits Overview Webinar - May 2025
Download the slides from our recent webinar and view the recording below.
Members of The Vision Council have access to exclusive members-only benefits, resources, and tools. Some of the key programs offered to members include:
InSights Research Program
From consumer trends to industry perspective, the inSights Research program delivers timely, usable data and in-depth analysis. Built on a foundation of rigorous methodology and cutting-edge technology, the program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports, biannual eyecare provider survey reports, in-depth special reports on eyewear and eyecare products and topics, and an annual market estimate and industry forecast.
Government and Regulatory Affairs
From lobbying on Capitol Hill to monitoring legislation and state or federal regulations, The Vision Council’s government and regulatory affairs team advocates for stronger public policy to protect Americans’ vision and improve access to vision care products. Members also have access to The Vision Council’s regulatory and federal affairs experts for individualized support and guidance.
Standards and Regulations
The Vision Council is the leading voice in developing and refining ophthalmic standards, optical industry standards, and communications that assist the industry in serving the public. The Vision Council also serves as the Secretariat or administrator of the ASC Z80 standards committee.
Technical Standards Information Sheet
The Vision Council Foundation
Members of The Vision Council have access to strategic PR initiatives to promote the importance of eye health, eyewear and sunglass trends, and more, through The Vision Council Foundation, including programs and support materials for Healthy Vision Month (May), National Sunglasses Day (June 27), and World Sight Day (October 12). Educational resource toolkits are available for members to download and print.
Members also benefit from media visibility and receive the VMAIL Extra daily digital industry newsletter published by Jobson, a $95 value per recipient.
Be part of the vision, sponsor The Vision Council Foundation today.
The Vision Council Foundation Information Sheet
Trade Shows and Industry Events
The Vision Council creates opportunities for strategic relationship-building through access to exclusive member programming at industry events like Vision Expo, the largest trade-only conference and exhibition in North America for the vision industry held twice a year, and The Vision Council’s Executive Summit, an annual, executive-level networking and leadership development event.