The Vision Council promotes growth in the vision care industry and positions its members for success through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.
Members of The Vision Council have access to exclusive, members-only benefits, resources, and tools. Some of the key programs offered to members include:
The coronavirus pandemic has disrupted the vision community in unprecedented ways. To help the vision community navigate the crisis, The Vision Council has a created a dedicated webpage for members with reopening guidance, operating assumptions, research and more.
Optical Market Data and Trends
From consumer opinions to international trade figures, The Vision Council’s research programs offer a unique view on the optical industry. The Vision Council offers members complimentary, detailed research reports as well as access to custom research and analysis on timely optical market trends.
Government and Regulatory Affairs
From lobbying on Capitol Hill to monitoring legislation and state or federal regulations, The Vision Council takes an active role in advocating for stronger public policy to protect Americans’ vision and improve access to vision care products. Additionally, members have access to The Vision Council’s regulatory and federal affairs teams to assist in company-specific issues.
Standards and Regulations
The leading voice in developing and refining ophthalmic standards, The Vision Council works with domestic U.S. and international agencies to produce and contribute to multiple standards and communications that assist the industry in serving the public.
Consumer Outreach and Education
The Vision Council supports consumer education around eyewear and eyecare through the Vision Health Alliance, a program of the Better Vision Institute, the related educational foundation of The Vision Council. The Vision Health Alliance serves as a multi-faceted consumer education initiative, featuring a consumer education campaign supported by strategic industry partnerships and a robust digital marketing effort.
Industry Discounts and Rebates
Industry Events and Access
The Vision Council creates opportunities for strategic relationship-building through access to exclusive member programming at industry forums like Vision Expo, the trade-only conference and exhibition held twice a year that serves as a marketplace for the vision community to discover trends and conduct business, and the Executive Summit, an annual, executive-level networking and leadership development event.