The Vision Council promotes growth in the vision care industry and positions its members for success through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.
Interested in Joining The Vision Council?
Members of The Vision Council have access to exclusive, members-only benefits, resources, and tools. Some of the key programs offered to members include:
InSights Research Program
From consumer trends to industry perspectives, The Vision Council’s InSights Research Program delivers the timely, usable data and in-depth analysis members need to succeed. Built on a foundation of rigorous methodology and cutting-edge technology, The Vision Council inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly eyecare provider survey reports, quarterly eyecare provider survey reports, quarterly in-depth special reports on eyewear and eyecare products and topics, and an end-of-year market estimate and industry forecast.
In 2023, the research team released our first annual Market Insights report, as well as published quarterly Consumer inSights and Provider inSights reports and the following Focused inSights reports:
- Vision Equipment Use and Purchasing
- Smart Eyewear
- Sunglasses Snapshot
- Managed Vision Care
Government and Regulatory Affairs
From lobbying on Capitol Hill to monitoring legislation and state or federal regulations, The Vision Council takes an active role in advocating for stronger public policy to protect Americans’ vision and improve access to vision care products. Additionally, members have access to The Vision Council’s regulatory and federal affairs teams to assist in company-specific issues.
In 2023, The Vision Council’s Government and Regulatory Affairs team deepened relationships with members of Congress and the Administration to not only bring industry concerns to their attention but also develop practical and actionable steps towards solutions. Among these steps included a letter to the United States Trade Representative from the powerful House Ways and Means Committee asking specifically for eyewear products to be excused from the ongoing China 301 tariffs. Additionally, interested members of TVC had the opportunity to meet with their Congressional representatives and, in some cases, opened their doors to visits from government officials to see first-hand the effects of policies on the industry.
Standards and Regulations
The leading voice in developing and refining ophthalmic standards, The Vision Council works with domestic U.S. and international agencies to produce and contribute to multiple optical industry standards and communications that assist the industry in serving the public. The Vision Council also serves as the Secretariat or administrator of the ASC Z80 standards committee.
Consumer Education and Press Outreach
Members of The Vision Council have access to strategic PR initiatives to promote the importance of eye health, eyewear and sunglass trends, and more, through The Vision Council Foundation, including programs and support materials for Healthy Vision Month (May), National Sunglasses Day (June 27), and World Sight Day (October 12). Members also benefit from media visibility and receive the VMail Extra daily digital industry newsletter published by Jobson, a $95 value per recipient. Members also have access to consumer outreach resources.
Industry Discounts and Rebates
Industry Events and Access
The Vision Council creates opportunities for strategic relationship-building through access to exclusive member programming at industry forums like Vision Expo, the trade-only conference and exhibition held twice a year that serves as a marketplace for the vision community to discover trends and conduct business, and the Executive Summit, an annual, executive-level networking and leadership development event.