Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

Want to receive a summary of these announcements, tailored to your topics of interest and delivered to your inbox each Monday at 8 a.m. ET.?

Sign up and manage your topics by clicking here.

Your Feedback Is Needed!

Tim Gels, Chair of the Low Vision Division would like to conduct a conference call open to all Low Vision Division member companies. Please participate in the Doodle Poll to help us select an appropriate date and time for the call.

Please contact me at

2018 COLA Spring Meeting
April 26–27, 2018
Temecula Creek Inn
Temecula, CA

Topics will include:

  • “Weeding through” California's New Recreational Marijuana Laws
    Hedley Lawson

The Vision Council has launched a new industry-wide campaign to raise awareness for the programs and services that are elevating our industry.

From the market research and resources that drive businesses, to the meetings and events that bring the optical community together, to the consumer education and advocacy campaigns that are raising…

For the second consecutive year, The Vision Council is at South by Southwest (SXSW) sponsoring the official health lounge—titled The T-Eye-me Out Lounge: Give Your Eyes a Break with The Vision Council—educating conference-goers and attending media about digital eye strain, its reported symptoms and the lens solutions available.


The Vision Council secured a spring frame trends segment for its Eyecessorize campaign that aired Monday, March 5, on “Coffee With America,” a nationally syndicated lifestyle show that has an estimated viewership of 2,510,000. The segment is also available on CoffeeWithAmerica.com, which reaches 14,547 unique visitors per month…

The Vision Council's fourth quarter 2017 market research reports are now available for download. This includes:

  • Consumer Barometer Report
  • OTC Readers…

The Vision Council announced today that Bruce Bartley will be honored by the Sunglass & Reader Division for his lifelong commitment and contributions to the optical industry. The award will be presented at the Sunglass & Reader Division Reception on Friday, March 16, at the INK48 Hotel Press Lounge in New York, NY.

The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere…

The Vision Council’s Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers—Christie Ferrari, Joseph Lucido and…

Division Members Promoted as Industry Experts

The Vision Council has launched a new phase if its industry-focused campaign designed to drive eyecare providers, manufacturers, optical labs and the…