The Washington Post Publishes Article to Help Consumers Find Reading Glasses
The Washington Post recently published an article about how to buy reading glasses, detailing important information and actionable, practical tips to help consumers when making a purchase. The article supports many of The Vision Council's key messages, including: the importance of an annual eye exam; recent innovations in eyecare and eyewear; the incredible range of styles and prices to choose from; and the importance of owning a second pair of frames, for readers as well as other prescription lenses. The article was published in print and online, garnering over 60.3 million impressions.
The Vision Council worked with The Washington Post to facilitate an interview with The Vision Council board member Frederic Grethel to offer his expert advice about what consumers should know when buying reading glasses. His comments and tips are highlighted several times throughout the story. Additionally, Grethel is quoted in the second paragraph, setting a positive tone for the article and highlighting the proliferation of stylish options for consumers: "Today's customers have an explosion of options, from fashion-forward design to features. You can wear something with personality and functionality."