National Sunglasses Day is tomorrow, June 27, and The Vision Council is excited to see the day promoted and celebrated in the effort to spread the important message to consumers of the importance of wearing ultraviolet (UV) eye protection.
Continuing last year's success of seeing the campaign go viral with more than 1 billion impressions, members... Read More »
National Sunglasses Day 2019 is just one week away—to take place next Thursday, June 27—and it's not too late to get involved.
Ways to take advantage of National Sunglasses Day include but are not limited to: hosting retail and/or media events, offering online and/or in-store sales incentives, executing social media promotions and partnering with... Read More »
The Vision Council testified this afternoon, Thursday, June 20, at the China 301 Tariffs Hearing Panel in Washington D.C. on behalf of the optical industry. Kenneth Bradley, Chairman of The Vision Council Board of Directors, spoke in opposition of eyewear and eyecare products being included in the possible additional tariff that could reach 25... Read More »
The Vision Council, in partnership with the below organizations, filed a joint letter over the weekend to the United States Trade Representative (USTR) in opposition of the China 301 duties on optical products. We would like to thank the following organizations for their support on this important issue:
American Academy of Ophthalmology
National... Read More »
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry.
Call for Nominations
The Lab Division Hall of Fame... Read More »
With National Sunglasses Day 2019 just two weeks away, The Vision Council is excited to help its member organizations and the industry at large prepare for this commemorative event to spread the message of ultraviolet (UV) eye protection to the masses. As your organization solidifies its plans for National Sunglasses Day on June 27, keep the... Read More »
Template Letters Available for Member Use
To assist members interested in filing comments on the impending increase of the China 301 duties on optical products, The Vision Council has created template letters, which can be accessed here.
Please make any changes to this template based on your company's perspective and incorporate your corporate... Read More »
Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.
With the goal of advancing technologies and business... Read More »
To assist members interested in filing comments on the impending increase of the China 301 duties on optical products, The Vision Council has created template letters, which can be accessed here. Please make any changes to this template based on your company's perspective and incorporate your corporate letterhead (PDF formats will be accepted).... Read More »
National Sunglasses Day 2019 is right around the corner and The Vision Council wants to know your celebratory plans! Keep us in the loop to ensure your receiving the utmost support by clicking the button, below.
Click here to share how you plan to celebrate National Sunglasses Day on June 27!
Whether your organization is planning social media... Read More »