Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

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The federal government has issued guidelines specifying what is classified as essential and non-essential businesses; however, the decision regarding which businesses can remain open and which must be closed during times of crises is ultimately made by each state government. These requirements are subject to change as the status of the COVID-19... Read More »
The Vision Council and VisionWatch are continuing to track the evolving eyewear and eyecare behavior of American consumers in response to the COVID-19 pandemic. As the COVID-19 situation continues to change every day, and throughout the day, U.S. consumers are changing their behavior to avoid contracting the virus. The Midpoint March COVID-19... Read More »
As we continue to monitor the spread of COVID-19 and its day-to-day effects across the world and at home in the U.S., The Vision Council is delving into how consumers' reactions are affecting the ways they take care of themselves, especially their eyes. The Vision Council's research team conducted a survey of over 10,000 adults across the U.S. to... Read More »
Dear Valued Member, We are continuing to closely follow the impact of COVID-19 with the well-being of our members and employees first in mind. Based on what we are learning from the Center for Disease Control (CDC), World Health Organization (WHO) and the state of emergency declared in California, we have decided to cancel the 2020 COLA Spring... Read More »
Dear Valued Member, We want to express our concern for everyone impacted by coronavirus. Based on our active and close monitoring of ongoing developments related to the COVID-19 virus; recent reports from public health officials and in line with national and regional authorities and World Health Organization (WHO) guidelines, together with... Read More »
After five years with The Vision Council, Steve Sutherlin has announced his retirement as Lab Division Liaison. Steve's expertise in the optical industry and his outstanding leadership experience speaks for itself. He held the position of President of the Optical Laboratories Association from 2005 to 2006, and was a member of the Association's... Read More »
2020 COLA Spring MeetingApril 23-24, 2020Temecula Creek InnTemecula, CA Registration is now open for the 2020 COLA Spring Meeting! Potential agenda items/topics include: Industry 4.0 Panel: What We've Accomplished So Far & Where We're Headed Consumer Electronics Show New Tech Roundup Assembly Bill 5 & Other California Legal Issues Winning... Read More »
The Vision Council will be hosting a meeting for all members—Insights: An All Member Session—in conjunction with its division & committee meetings on Thursday, March 26th from 10:30 a.m. to 12:30 p.m. at the Crowne Plaza in Times Square. During Insights, members will get a look at the Think About Your Eyes Campaign plans for 2020, the Vision... Read More »
Get social with us! As part of a new communications strategy announced earlier this month, The Vision Council's social media channels will now provide industry and member-facing content such as industry news and updates, member-specific events and happenings, Vision Council partner initiatives and content, and more. For industry news and updates... Read More »
Dear Valued Member, As the leading trade association for the optical industry, The Vision Council aims to arm its members with the key information and resources needed to run a successful business. With this in mind, The Vision Council has partnered with Reed Technology and Information Services Inc. (Reed Tech) to provide members with a connection... Read More »