News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

NOW Trend Showcase Sees Exciting Surge in Submissions for Vision Expo East 2025 in Orlando!

Norwalk, CT (November 22, 2024) – Vision Expo East, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce that submissions are now open for the highly anticipated NOW…

New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services

Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused…

The Vision Council Releases New Research Spotlighting Q3 Optical Market Trends

Alexandria, Va. – November 15, 2024 – Today, The Vision Council released a report featuring new market data and analysis estimating the performance of the $18.9 billion optical industry. The Market inSights Q3 2024 report reveals industry performance across a…

EyeMed Vision Care® and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy

Cincinnati, Ohio & Alexandria, VA, November 13, 2024EyeMed Vision Care® and The Vision Council Foundation have established a partnership focused on their shared mission to drive the…

The Vision Council Releases New Research Spotlighting Q3 Consumer Trends Across Optical Products and Services

Alexandria, VA – November 1, 2024 – Today, The Vision Council released Consumer inSights Q3 2024, an in-depth report examining U.S. consumers’ views and behaviors related to vision correction, managed vision care, eye…

Vision Expo to Rebrand with a New Look and Reimagined Focus on the Future

Norwalk, CT (November 1, 2024) – Vision Expo, the premier trade-only conference and exhibition for eyecare and eyewear professionals, organized by co-owners RX and The Vision Council, is thrilled to announce the upcoming launch of its new brand identity, which will officially…

The Vision Council Opens Registration for the 2025 Executive Summit

Alexandria, Va. – October 23, 2024 – Today, The Vision Council announces that registration is open for the 2025 Executive Summit, the organization’s premier event bringing together industry leaders for high-level networking and leadership development.

Taking place January…

The Vision Council Releases New Research Spotlighting Q2 Optical Market Trends

Alexandria, Va. – October 1, 2024 – Today, The Vision Council released new market data and analysis reporting on the performance of the $18.3 billion optical industry for the second quarter of 2024. The Market inSights Q2 2024 reports reveals industry…

New Research from The Vision Council Finds More Than Half of U.S. Consumers Value “Made in the USA” Products

Alexandria, Va., Sept. 12, 2024—Today, The Vision Council released a new research report featuring a comprehensive analysis of consumer perception and sentiment regarding “Made in USA” labeling of general-purpose products, as well as eyeglasses and sunglasses frames. Findings…

The Vision Council Releases New Research Exploring Vision Care Purchasing Habits of Canadian Consumers

Alexandria, VA – September 10, 2024 – Today, The Vision Council released a brand-new report exploring the vision care opinions and purchasing habits of Canadian consumers for the first half of 2024. The survey offers an in-depth look in areas such as managed vision care,…