News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Hosts Second Event in Summit Series: The Optical Innovation Summit

Alexandria, VA (June 10, 2019) – Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the…

The Vision Council's National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards for Best Viral Campaign

Alexandria, VA (May 30, 2019) – The Vision Council is proud to announce their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.

The Bulldog PR Awards recognize outstanding public relations and communications campaigns…

The Vision Council Introduces New Summit Series

Alexandria, VA (May 15, 2019) – The Vision Council is proud to introduce their new Summit Series for 2019, facilitated by Bart Foster, strategic advisor to The Vision Council. This series of exclusive events will help feed the growing desire to better the optical industry and…

The Vision Council Awarded the New York State Optometric Association’s Communications Award

Alexandria, VA (May 6, 2019) – The New York State Optometric Association (NYSOA) Board of Directors and Awards Committee has announced The Vision Council as the winner of their 2019 Communications Award.

The NYSOA Communications Award can be given to any newspaper,…

The Vision Council Hosts Inaugural Fast-Track Leadership Summit Prior to Successful 2019 COLA Spring Meeting

Alexandria, VA (April 26, 2019) – The Vision Council wrapped up its time in Temecula, California this week with a successful inaugural Fast-Track Leadership Summit—April 24-25—and COLA Spring Meeting—April 25-26. Both events attracted industry leaders for networking…

The Vision Council, with Vision Expo, Sees Increased Media Presence at East Trade Show

Alexandria, VA (March 28, 2019) – The Vision Council in tandem with Vision Expo executed a series of press initiatives surrounding Vision Expo East including a well-attended off-site press preview, a Show Floor press walk-through and individualized Show Floor press appointments…

The Vision Council, with Think About Your Eyes, Sees Tremendous Media Coverage at South by Southwest Eye Health Event

Alexandria, VA (March 14, 2019) – The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by…

The Vision Council’s Eyecessorize Campaign to Release Latest Fashion Eyewear Trend Kit

Alexandria, VA (Feb. 27, 2019) – The Vision Council's Eyecessorize campaign will release its spring/summer 2019 trend kit to approximately 300 fashion, health and lifestyle editors nationwide in the upcoming week. The digital kit is designed to enhance the mission of the…

The Vision Council Calls Attention to Low Vision Awareness Month via Social Media

Alexandria, VA (Feb. 12, 2019) – February is Low Vision Awareness Month and The Vision Council is spotlighting the month through its social media platforms. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals,…

2019 Executive Summit Announces New Members to The Vision Council’s Board of Directors, Presents 2018 Accomplishments, Engages Attendees with Keynote Speakers

Alexandria, VA (Jan. 31, 2019) – The Vision Council's 2019 Executive Summit is underway with a lineup of networking events, Division and Committee meetings, and inspiring keynote speakers focusing on the theme of "Contagious Leadership – Strategies for Cultivating People While…