The Vision Council Announces Ongoing COVID-19 Eyecare Provider Study; Releases Consolidated Results through March 28
Alexandria, VA – April 1, 2020 – The Vision Council has released results for the COVID-19 Eyecare Provider Study, an ongoing research project aimed at gaining a broad understanding of how the market is reacting to the COVID-19 pandemic. Through a weekly survey fielded to 400 eyecare providers, the study explores the impact of tightening restrictions, evolving consumer sentiment and government guidance related to COVID-19. The study launched on March 9 and is being conducted on a weekly basis. Results for the first three weeks of the study, March 9-28, are currently available.
The COVID-19 Eyecare Provider Study asks respondents about changes they are experiencing in the market during the week including: the impact of COVID-19 on practice operations, highlighting practice closures, reduced hours, modified services, and reduction in staffing; patient volume and capture rate; and vendor performance, among other key business performance metrics. The Vision Council will continue to field these studies every week to monitor how the situation is changing. The report includes trend graphs comparing results week to week, offering valuable insights into the evolving market impact of COVID-19.
“Given how unprecedented the circumstances around the COVID-19 pandemic are and how quickly the situation is changing, we launched this study as one way to keep our members and the industry at large as informed and up-to-date as possible on the rapidly shifting business landscape,” said Ashley Mills, CEO of The Vision Council. “We will continue to field the study and share the results so that as an industry we can tune in to and better understand important market trends, and how they are changing, during this disruptive time.”
The COVID-19 Eyecare Provider Study is one of several studies The Vision Council is conducting to keep the vision industry informed in the midst of the COVID-19 pandemic. Additionally, The Vision Council’s research team is conducting the COVID-19 Optical Impact Consumer Study, which measures consumers’ level of concern over exposure to COVID-19 and tracks trends in consumer behavior relating to eye exams and intended eyewear purchases. The survey was conducted and February and March. A summary of findings will be released soon.
VisionWatch is an ongoing study that provides The Vision Council’s members with exclusive insights into the optical marketplace’s current and historical trends, retailer shares, consumer traits and demographic breakdowns. The Vision Council issues other topical research reports throughout the year that are available for purchase.
About VisionWatch
As the market measurement for the optical products and services markets, The Vision Council VisionWatch Member Analysis Report provides a quarterly insight into the market through current and historical trends, retailer shares, and information on customer traits and demographic breakdowns. VisionWatch is an ongoing study of a statistically balanced sample of 110,000+ US adult residents designed to be representative of the U.S. population 18 years of age and older.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.