News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council's Lab Division Announces Directors' Choice Award Recipient and 2019 Hall of Fame Inductees

Alexandria, VA (July 29, 2019) – The Vision Council is pleased to announce the Lab Division's Directors' Choice Award recipient and the industry veterans who have been selected to be inducted into the Lab Division Hall of Fame for 2019.

The Division has named Steve…

The Vision Council Garners 1.2 Billion Impressions for National Sunglasses Day 2019

Alexandria, VA (July 18, 2019) – The Vision Council is proud to announce another successful celebration of National Sunglasses Day. Due to its efforts, The Vision Council garnered more than 1.2 billion online, social media and broadcast consumer media impressions, surpassing…

The Vision Council Hosts Congressional Briefing for National Sunglasses Day

Alexandria, VA (June 27, 2019) – In honor of National Sunglasses Day—a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun's harsh ultraviolet (UV) rays—The Vision Council briefed Congressional staff this…

The Vision Council Promotes National Sunglasses Day 2019

Alexandria, VA (June 21, 2019) – The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear with the annual celebration of National Sunglasses Day, taking place this coming Thursday, June 27. The commemorative holiday, which has garnered support and…

The Vision Council Hosts Second Event in Summit Series: The Optical Innovation Summit

Alexandria, VA (June 10, 2019) – Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the…

The Vision Council's National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards for Best Viral Campaign

Alexandria, VA (May 30, 2019) – The Vision Council is proud to announce their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.

The Bulldog PR Awards recognize outstanding public relations and communications campaigns…

The Vision Council Introduces New Summit Series

Alexandria, VA (May 15, 2019) – The Vision Council is proud to introduce their new Summit Series for 2019, facilitated by Bart Foster, strategic advisor to The Vision Council. This series of exclusive events will help feed the growing desire to better the optical industry and…

The Vision Council Awarded the New York State Optometric Association’s Communications Award

Alexandria, VA (May 6, 2019) – The New York State Optometric Association (NYSOA) Board of Directors and Awards Committee has announced The Vision Council as the winner of their 2019 Communications Award.

The NYSOA Communications Award can be given to any newspaper,…

The Vision Council Hosts Inaugural Fast-Track Leadership Summit Prior to Successful 2019 COLA Spring Meeting

Alexandria, VA (April 26, 2019) – The Vision Council wrapped up its time in Temecula, California this week with a successful inaugural Fast-Track Leadership Summit—April 24-25—and COLA Spring Meeting—April 25-26. Both events attracted industry leaders for networking…

The Vision Council, with Vision Expo, Sees Increased Media Presence at East Trade Show

Alexandria, VA (March 28, 2019) – The Vision Council in tandem with Vision Expo executed a series of press initiatives surrounding Vision Expo East including a well-attended off-site press preview, a Show Floor press walk-through and individualized Show Floor press appointments…