News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council, with Think About Your Eyes, Sees Tremendous Media Coverage at South by Southwest Eye Health Event

Alexandria, VA (March 14, 2019) – The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by…

The Vision Council’s Eyecessorize Campaign to Release Latest Fashion Eyewear Trend Kit

Alexandria, VA (Feb. 27, 2019) – The Vision Council's Eyecessorize campaign will release its spring/summer 2019 trend kit to approximately 300 fashion, health and lifestyle editors nationwide in the upcoming week. The digital kit is designed to enhance the mission of the…

The Vision Council Calls Attention to Low Vision Awareness Month via Social Media

Alexandria, VA (Feb. 12, 2019) – February is Low Vision Awareness Month and The Vision Council is spotlighting the month through its social media platforms. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals,…

2019 Executive Summit Announces New Members to The Vision Council’s Board of Directors, Presents 2018 Accomplishments, Engages Attendees with Keynote Speakers

Alexandria, VA (Jan. 31, 2019) – The Vision Council's 2019 Executive Summit is underway with a lineup of networking events, Division and Committee meetings, and inspiring keynote speakers focusing on the theme of "Contagious Leadership – Strategies for Cultivating People While…

The Vision Council's 2018 Annual Report Now Available

The Vision Council is proud to release its 2018 Annual Report, highlighting the organization's many accomplishments throughout the year.

In 2018, The Vision Council saw huge success in all facets of the organization including garnering more than 1.7 billion media impressions across all…

The Vision Council Shines Light on Protecting Sight – and Health – in a Multi-screen Era

Alexandria, VA (Jan. 7, 2019) – With an increase in digital technology—most vibrantly seen at the annual Consumer Electronics Show (CES), which begins tomorrow in Las Vegas—more than half of American adults suffer adverse effects from overexposure to screens. The Vision Council…

The Vision Council Announces Former Executive at Tesla Motors, Apple Computer and GAP Inc. George Blankenship Secured as 2019 Executive Summit Keynote Speaker

Alexandria, VA (Dec. 5, 2018) –The Vision Council's 2019 Executive Summit lineup is rounding out with the announcement of George Blankenship, former executive at Apple Computer, Tesla Motors and GAP Inc., as the keynote speaker. With three decades of experience in international…

The Vision Council Educates Eyecare Providers, the Industry on Tax Incentives for Equipment Purchases

Alexandria, VA (Nov. 6, 2018) – The Vision Council's Lens Processing & Technology Division shared educational resources for eyecare providers, as well as the organization's membership, regarding the upcoming deadline to utilize the Section 179 Deduction. This allows…

The Vision Council Conducts Study on Contact Lens Subscription Services

Alexandria, VA (September 28, 2018) – The Vision Council's market research team has developed an industry first look at the new and emerging contact lens subscription services. This study aims to examine the potential impact on the contact lens and optical retail industries.…

The Vision Council Announces Updated Data Communications Standard

Alexandria, VA (August 30, 2018) – The Vision Council's Lens Processing and Technology (LPT) Division is pleased to announce that the Data Communications Standard Committee—with Robert Shanbaum of Ocuco Inc. as chair—approved version 3.12 of the…