Eyecessorize Releases Spring/Summer 2018 Trend Kit
The Vision Council’s Eyecessorize campaign—which promotes the fashion and lifestyle aspects of eyewear and sunwear—is pleased to announce the release of its spring/summer 2018 trend kit.
The Vision Council distributed the kit this week to approximately 350 fashion, lifestyle, health and news... Read More »
2018 COLA Spring Meeting April 26–27, 2018 Temecula Creek Inn Temecula, CA
Topics will include:
“Weeding through” California’s new recreational marijuana laws
The impact of the California minimum wage law
“Continuous Improvement” from the American Society for Quality (ASQ)
Government & Regulatory Affairs Update
Technical... Read More »
The Vision Council has released its 2017 Annual Report, celebrating a few of the organization’s many accomplishments and the progress made across the industry throughout the past year.
From the tremendous results of our consumer campaigns, including nearly 1.5 million eye exams driven by Think About Your Eyes, to our many member programs and the... Read More »
Executive Summit Post-Event Resources, Photos Now Available
Thank you for attending The Vision Council’s 2018 Executive Summit. For the second year in a row, the Executive Summit had record-breaking attendance with close to 400 industry leaders.
The 2018 program theme Idea to Implementation focused on turning an idea into reality. The remarkable... Read More »
The Vision Council is pleased to announce that CEO Ashley Mills has been named the recipient of The Optical Women’s Association (OWA) Pleaides Award, which celebrates an individual for showing exceptional support in advancing the leadership role of women.
The award will be recognized during OWA events in New York during Vision Expo East, including... Read More »
The Vision Council’s New Optical Retail Division
The Vision Council is thrilled to announce the formation of a new Optical Retail Division, focusing on the unique business needs of optical retailers and the important relationship between retail and wholesale.
This addition will enhance The Vision Council’s ongoing efforts to support a healthy... Read More »
Think About Your Eyes has big plans for 2018.
Check out the short video on The Vision Council’s LinkedIn page to find out what the campaign will be up to this year, and learn how (and why!) your company should get involved to support the campaign that is already growing the industry.
Want to find out more? Contact Ron Sallerson, Director of... Read More »
The 2018 Vision Council Executive Summit takes place next week, January 24–26 at the Hotel del Coronado, California and this is your last chance to register.
Don’t miss this unique opportunity to join the conversations and network with close to 400 of your industry peers. With a speaker line-up you won’t see anywhere else, the Executive Summit is... Read More »
The Vision Council secured a “New Year, New You” eyewear trends segment for its Eyecessorize campaign that aired Thursday, Jan. 11, on “Atlanta & Co.,” a morning TV show that has an estimated audience of 20,345 viewers.
Presented by style expert Emily Foley, the segment – which is also available on 11alive.com (receiving 2,820,000 unique... Read More »
Save the date! The Vision Council’s Sunglass and Reader Division Reception, held in conjunction with Vision Expo East in New York, NY, will take place on Friday, March 16, 2018.
Sunglass and Reader Division Reception The Press Lounge at Ink48 653 11th Avenue Friday, March 16, 2018 6:30pm–9pm
Drinks and appetizers will be served.
Questions? Please... Read More »