March 2021 Eyecare Provider Insights Survey Report Now Available
The Vision Council has released the results of the March 2021 Eyecare Provider Insights Survey. The Vision Council fielded the survey to the organization’s panel and had 329 respondents during the last week of March. The survey is currently fielded monthly and asks respondents to provide insight about how business conditions—including number of eye exams, capture rate, revenue, and staffing—compare to a typical month, pre-pandemic. The survey also asked respondents for their insights on their economic outlook for 2021.
Below is a snapshot of compelling data from the survey.
More eyecare providers report improvements in patient volume and capture rates
Over the first quarter of 2021, more respondents have reported that their patient volume and capture rates are normal or better. This positive trend may continue into the second quarter as patients become more comfortable making appointments and purchases.
Source: The Vision Council Eyecare Providers Survey, March 2021, n = 329
More respondents say revenue is normal or better and are anticipating future gains
When asked about their total practice revenue in March, more than half (52%) of respondents said that their revenue was normal or better—this is an increase from 40% in February. When asked about their perceptions of future revenue in the next 3–6 months, 73% of respondents reported anticipating that their revenue would be normal or better.
Source: The Vision Council Eyecare Providers Survey, March 2021, n = 329
VisionWatch Q4 2020 Market Research Reports Now Available
The Vision Council has released its quarterly VisionWatch market research reports for Q4 of 2020. Designed exclusively for the vision care industry, the VisionWatch research reports are released on a quarterly basis and survey trends in consumer behavior regarding eye exams and eyewear, analyze developments in the U.S. eye care market, and provide key market and product category statistics. To download the Q4 2020 reports, visit The Vision Council’s Research Download Center.
From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at ntroxell@thevisioncouncil.org.