Alexandria, VA – September 12, 2025 – Today, The Vision Council announced the release of Focused inSights 2025: Smart Eyewear, a comprehensive report highlighting consumer awareness, attitudes, and purchasing considerations in the rapidly evolving smart eyewear category. 

Alexandria, VA – September 9, 2025 –The Vision Council released a new two-part research report, Focused inSights 2025: Myopia Management, combining a global analysis of pediatric myopia treatment strategies with a survey of U.S. eyecare providers.

Alexandria, Va. – August 29, 2025 – Today, The Vision Council released new market data and analysis reporting on the performance of the $17.4 billion optical industry for the second quarter of 2025. The Market inSights Q2 2025 report reveals industry performance across a variety of categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers and plano sunglasses. 

Alexandria, VA – August 26, 2025 – The Vision Council has released new research examining eyecare provider sentiments on practice operations, industry trends, and the U.S. economy during the first half of 2025. The report, Provider inSights Q1 and Q2 2025, explores providers’ expectations and the effects of key economic factors, including tariffs, inflation, staffing, and the adoption of new technologies such as telehealth and smart eyewear.

Alexandria, VA – August 5, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the second quarter of 2025. The report, Consumer inSights Q2 2025, highlights the views and behaviors of U.S. adults regarding vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.

Alexandria, VA – June 20, 2025 – The Vision Council recently released a new report, Market inSights Q1 2025, offering an overview of the size of the market during the first quarter of the year. This report includes the total value and volume of the core products and services sold by optical retailers, as well as an updated forecast for the remainder of 2025.  

Alexandria, VA – April 24, 2025 – A new report from The Vision Council highlights growing trends and applications in AI usage in eyewear and eyecare. The Focused inSights – Artificial Intelligence: Case Studies from the Optical Industry report draws on interviews with AI experts from across the vision industry conducted by The Vision Council’s inSights Research Program.  

Alexandria, VA – April 17, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the first quarter of 2025. The report, Consumer inSights Q1 2025, highlights the views and behaviors of U.S. adults regarding vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.

Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024.

Alexandria, VA – March 12, 2025 – Today, The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.