New Research from The Vision Council Delivers In-Depth Analysis of Q2 Vision Care Spending and Trends
Alexandria, VA – August 5, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the second quarter of 2025. The report, Consumer inSights Q2 2025, highlights the views and behaviors of U.S. adults regarding vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.
Latest Research from The Vision Council Examines Health of Market for First Quarter of 2025
Alexandria, VA – June 20, 2025 – The Vision Council recently released a new report, Market inSights Q1 2025, offering an overview of the size of the market during the first quarter of the year. This report includes the total value and volume of the core products and services sold by optical retailers, as well as an updated forecast for the remainder of 2025.
Experts Break Down Wide Range Use of AI in the Optical Industry in New Report from The Vision Council
Alexandria, VA – April 24, 2025 – A new report from The Vision Council highlights growing trends and applications in AI usage in eyewear and eyecare. The Focused inSights – Artificial Intelligence: Case Studies from the Optical Industry report draws on interviews with AI experts from across the vision industry conducted by The Vision Council’s inSights Research Program.
The Vision Council Releases New Report Tracking Q1 Optical Consumer Spending, Shopping Habits, and Coverage Trends
Alexandria, VA – April 17, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the first quarter of 2025. The report, Consumer inSights Q1 2025, highlights the views and behaviors of U.S. adults regarding vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.
New Research from The Vision Council Reveals Cautious Optimism Among Eyecare Providers Despite Economic Pressures
Alexandria, VA – April 8, 2025 – Today, The Vision Council released new research exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy during the second half of 2024.
The Vision Council Releases New Research Highlighting Canadian Consumer Trends
Alexandria, VA – March 12, 2025 – Today, The Vision Council announces the release of its latest research report, Consumer inSights Canada Q3 and Q4 2024, offering an in-depth look into Canadian consumers’ opinions and habits related to vision correction, vision insurance, eye exams, prescription eyewear, reading glasses, and plano sunglasses.
New Research from The Vision Council Reveals Trends in Managed Vision Care
Alexandria, VA – March 4, 2025 – The Vision Council has released a new research report, Focused inSights 2025: Managed Vision Care, offering key insights into how U.S. consumers and eyecare providers engage with their vision insurance plans.
U.S. Optical Industry Grows to $68.3 Billion, According to The Vision Council’s New Market inSights Report
Alexandria, VA – January 23, 2025 – The Vision Council today released its latest Market inSights report that comprehensively analyzes U.S. optical industry performance during 2024. Built on sophisticated analytics and multiple data sources, the report offers multi-layered visibility into market outcomes, consumer behavior, and emerging trends.
The Vision Council Releases New Research Revealing Q4 Consumer Trends Across Optical Products and Services
Alexandria, VA – January 20, 2025 – Today, The Vision Council released Consumer inSights Q4 2024, a new report examining the views and behaviors of U.S. adults in relation to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.
The findings from the last quarter of 2024 offer an updated, comprehensive overview of the optical industry based on consumer choices and habits.
New Research from The Vision Council Explores Consumer Motivations for Choosing Eyecare Products and Services
Alexandria, Va., Nov. 22, 2024—Today, The Vision Council released a new research report exploring the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services. Findings from the report, titled Focused inSights 2024: Consumer Choices, examine changes in consumer choices and motivations between 2022 and 2024.