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With National Sunglasses Day 2019 just two weeks away, The Vision Council is excited to help its member organizations and the industry at large prepare for this commemorative event to spread the message of ultraviolet (UV) eye protection to the masses. As your organization solidifies its plans for National Sunglasses Day on June 27, keep the…

Template Letters Available for Member Use

To assist members interested in filing comments on the impending increase of the China 301 duties on optical products, The Vision Council has created template letters, which can be accessed here.

Please…

Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.

With the goal of advancing technologies and…

The Vision Council would like to thank all who supported and participated in Vision Expo East 2019. The Show was a great success with an overall attendance increase of 2.6 percent and a 5 percent rise in registration for optical buyers.

Each exhibitor and individual's attendance enables Vision Expo to provide a successful and memorable…

The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by Southwest March 8–10, to educate attending media, celebrities and influencers about eye health and style.

The Jane Club is an exclusive workspace in Los…

Free, Three-Day Virtual Extension of the Vision Expo East 2021 Experience Delivered through the ShopVISION Platform

The Vision Council and Reed Exhibitions, the organizers of Vision Expo, today announced Vision Expo+, a free digital extension of the Vision Expo East experience that will be offered from June 3–5 in conjunction with…

Save the Date for EyeInnovate by INVISION Magazine: Tune in on Saturday, Nov. 14 at 12 p.m. EST for an Exclusive Interview with The Vision Council’s CEO, Ashley Mills

On Saturday, November 14 at 12 p.m. EST, The Vision Council’s CEO Ashley Mills will sit down with INVISION’s Editor-in-Chief, Dee Carroll, for a one-on-one discussion as…

The Vision Council’s government relations and regulatory affairs (GR) team of seasoned professionals is actively monitoring and proactively engaging key lawmakers and regulators on issues of the highest priority to the industry.

In the spirit of keeping members informed, The Vision Council is launching a quarterly GR Newsflash. Below is…

Through The Vision Council’s partnership with Reed Technology and Information Services Inc. (Reed Tech), members have exclusive access to a full-service solution to manage regulatory and commercial product information, including help with Unique Device Identifier (UDI) submissions.

The Vision Council encourages members to take advantage…