The Vision Council is encouraging you to begin planning for National Sunglasses Day 2019, now! Building upon the overwhelming success of the 2018 campaign—which went viral, trended on social media and garnered more than 1 billion media impressions—it's our goal to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased... Read More »
The Vision Council executed a series of initiatives January through March to promote the importance of protecting the eyes from digital devices with specialized frames and lens technologies. Collectively, these initiatives resulted in about 438 million impressions.
In January, The Vision Council capitalized on the Consumer Electronics Show to... Read More »
Dear Valued Member,
As the global voice for vision care products and services, The Vision Council represents many manufacturers and suppliers of the optical industry and aims to position members for success in a competitive marketplace.
The Vision Council continuously evaluates and evolves member services to ensure that they meet the needs of all... Read More »
The American National Standards Institute (ANSI) Z80 Accredited Standards Committee (ASC) for Ophthalmic Optics is honored to be selected as the host organization for the fall 2019 International Organization for Standardization (ISO) TC172/SC7 Ophthalmic Optics and Instruments meeting. The standards process serves as the critical... Read More »
The results from The Vision Council and Think About Your Eyes' three-day South by Southwest event are in. Collectively, the organizations garnered more than 378 million consumer media impressions based on event initiatives and outreach. Below is an overview of the impressions generated from celebrity, influencer/blogger and broadcast placements.... Read More »
The Vision Council would like to thank all who supported and participated in Vision Expo East 2019. The Show was a great success with an overall attendance increase of 2.6 percent and a 5 percent rise in registration for optical buyers.
Each exhibitor and individual's attendance enables Vision Expo to provide a successful and memorable event, as... Read More »
The Vision Council capitalized on Vision Expo East to raise awareness of the importance of eyecare and eyewear through the following consumer and trade media-centered initiatives: a well-attended off-site press preview, a full-page advertisement in the New York Times, individualized Show Floor press appointments, as well as a Show Floor press walk... Read More »
The Ocular Telemedicine Services (OTS) Report studies consumer perception and usage of emerging optical technologies in the area of telehealth and telemedicine. The 'standard' report comes with an analysis of the results, as well as the survey form. The 'plus' report includes the analysis, as well as detailed crosstabulations and additional charts... Read More »
Two years ago, we sent a memo that informed The Vision Council member companies about product testing companies. Since then there have been changes in the ownership or management of some of those companies, so we thought now would be a good time to provide an update.
They are listed alphabetically below with their company... Read More »
The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by Southwest March 8–10, to educate attending media, celebrities and influencers about eye health and style.
The Jane Club is an exclusive workspace in Los Angeles geared toward working moms and their families—the ideal... Read More »