Alexandria, VA – May 11, 2026 – The Vision Council Foundation is calling on eyecare providers, optical retailers, and members of the eyewear and eyecare industry to support the 2026 National Sunglasses Day celebration. Recognized each year on June 27, National Sunglasses Day is a nationwide effort to elevate UV-protective eyewear as a daily wellness essential.

Alexandria, VA – May 1, 2026 – The Vision Council is pleased to announce the appointment of Kris Stevens as the organization’s new Vice President of Research. In this role, Stevens will lead The Vision Council’s inSights Research Program, overseeing the delivery of timely, high-quality market intelligence through a comprehensive suite of reports, exclusive industry perspectives, and custom research services. 

Alexandria, VA – April 30, 2026 – The Vision Council today released its Consumer inSights Q1 2026 report, offering a detailed look at U.S. consumer behavior across optical products and services for the first quarter of the year. The report examines attitudes and purchasing patterns related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.

Industry shows growth in value, but decreases in volume across nearly all product categories

Alexandria, VA – January 16, 2026 – Today, The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report, Consumer inSights Q4 2025, reveals the behaviors and attitudes of U.S. adults related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Alexandria, VA – December 3, 2025 – The Vision Council today released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The Market inSights Q3 2025 report examines trends across key categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers, and plano sunglasses.

Alexandria, VA – November 17, 2025 – The Vision Council today released Consumer inSights Q3 2025, its latest research examining consumer attitudes and behaviors related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses.

Alexandria, VA – September 12, 2025 – Today, The Vision Council announced the release of Focused inSights 2025: Smart Eyewear, a comprehensive report highlighting consumer awareness, attitudes, and purchasing considerations in the rapidly evolving smart eyewear category. 

Alexandria, VA – September 9, 2025 –The Vision Council released a new two-part research report, Focused inSights 2025: Myopia Management, combining a global analysis of pediatric myopia treatment strategies with a survey of U.S. eyecare providers.

Alexandria, Va. – August 29, 2025 – Today, The Vision Council released new market data and analysis reporting on the performance of the $17.4 billion optical industry for the second quarter of 2025. The Market inSights Q2 2025 report reveals industry performance across a variety of categories, including eye exams, eyeglasses, frames, lenses, contact lenses, readers and plano sunglasses.