2024 Market inSights + Contact Lenses

The 2024 Market inSights+ Contact Lenses Data Table provides in-depth, cross tabulated demographic data, including age, gender, income, ethnicity, and race in Excel tables, as well as the data from the full report

Report Methodology

This report is developed using The Vision Council’s proprietary market model, which synthesizes monthly consumer survey data, retail credit card activity, billing records, and optical location data. Estimates are refreshed monthly to maintain alignment with the latest trends and are subject to revision over the course of the year. The model provides both market volume and market value by product type, with quarter-over-quarter and year-over-year comparisons.

Key Findings

Two Products Showed Market Value Increases

• The total market value of Sunglasses and Exams increased in 2024, while the other products showed decline.

Online Value and Volume of Frames Lags Behind Other Products

• The market value and market volume frames sold online is less than all other products apart from exams.

Gender Differences in Contact Lens Purchases

• More Females purchased contact lenses than males.

Why It Matters

In contrast to the 2024 Market inSights report, which features graphs and narrative summaries, the Market inSights+ report is a series of tables of survey results by demographic data. It is intended to supplement the main report, providing detailed demographic information for those who want to dig into differences between groups for consumer behavior related to contact lenses.

Report Delivery

The report will be delivered via download in an Excel format.

This report only provides information for the contact lens category. If you are interested in additional product categories, check out more Market inSights+ reports here.