2024 Market inSights +

Report Summary

The Market inSights+ report, published by The Vision Council, provides crosstabulations of market value and volume by channel and demographics for the major product categories: exams, frames, lenses, contact lenses, plano sunglasses, and readers. The tables show the value, volume and unit price for each product category by channel, as well as demographic data by age, gender, income, ethnicity, and race.

Click Here to View a Sample of the Report

*Please note that these tables are a supplement to the full-length 2024 Market inSights report. The full report is available for free to members. This download only contains demographic crosstab tables and is designed for those who want to dive into demographic details of the market estimates.

Report Methodology

To create a highly accurate and data-rich market model, The Vision Council leveraged multiple data sources:

• Patient billing and payment transactions from over 2,700 optical retail locations.
• Consumer expenditure data from millions of anonymized card transactions.
• Retail location data verified via corporate directories and Google Places API.
• Monthly Consumer inSights surveys with over 48,000 U.S. respondents annually.

Data was processed using advanced analytics and AI techniques. Distinctions were made between prescription (exams, lenses, frames, contact lenses) and non-prescription (plano sunglasses, readers) categories, with detailed pricing, volume, and reimbursement modeling. 

Why It Matters

Market insights are vital for optical retailers, eye care professionals, managed vision care providers, and product manufacturers navigating a shifting landscape. Understanding the product channels and demographics that drive market trends allows stakeholders to make data-driven decisions. 

Report Delivery

The report will be delivered via download in an Excel format.

If you are interested in only one product category, check out our category specific reports here.