News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Announces Ongoing COVID-19 Eyecare Provider Study; Releases Consolidated Results through March 28

Alexandria, VA – April 1, 2020 – The Vision Council has released results for the COVID-19 Eyecare Provider Study, an ongoing research project aimed at gaining a broad understanding of how the market is reacting to the COVID-19 pandemic. Through a weekly survey fielded to 400…

The Vision Council Releases Midpoint March COVID-19 Optical Impact Consumer Study to Members

Alexandria, VA – Mar. 23, 2020 – The Vision Council has released the results of the Midpoint March COVID-19 Optical Impact Consumer Study to members. Conducted by The Vision Council’s research team as part of The Vision Council’s monthly VisionWatch survey, the Midpoint March…

The Vision Council Releases COVID-19 Optical Impact Consumer Study to Members as Part of VisionWatch February 2020 Survey

Alexandria, VA (Mar. 12, 2020) – The Vision Council today announces the release of a new COVID-19 Optical Impact consumer survey. Conducted by The Vision Council's research team in February, the study surveyed more than 10,000 adults across the United States and was designed to…

Organizers of Vision Expo Announce Plans to Consolidate Vision Expo East, due to be Held March 26-29, with Vision Expo West in Las Vegas, September 23-26

Alexandria, VA (March 6, 2020) – The Vision Council and Reed Exhibitions, organizers of Vision Expo, today announce plans to consolidate Vision Expo East, due to be held March 26-29 in New York City, with Vision Expo West in Las Vegas, September 23-26. The decision is based on…

The Vision Council Announces New Social Media Strategy

Alexandria, VA (Feb. 14, 2020) – As part of a new communications strategy announced earlier this month, The Vision Council’s social media…

Vision Expo East Highlights Exclusive Programming at The River

Alexandria, VA (Feb. 12, 2020) – Vision Expo East, the definitive event for eyecare providers, today announces details on the exclusive programming to take place at The River neighborhood debuting at the 2020 event in New York City. Opening one day earlier than the general…

The Vision Council Announces New Direction for 2020

Alexandria, VA (Feb. 4, 2020)The Vision Council today shares details on its five-year plan and a new consumer marketing strategy launching in 2020. The announcement follows The Vision Council's annual Executive…

The Vision Council Brings Together Vision Community Leaders at Annual Executive Summit

Alexandria, VA (Jan. 31, 2020) - The Vision Council's Executive Summit kicked off on Wednesday at the Eau Palm Beach Resort & Spa in Manalapan, Florida, a new select site for the annual event. Taking place January 29-31, the 2020 event welcomes more than 300 industry leaders…

Vision Expo East 2020 Spotlights The Union Neighborhood

New York, NY (Jan. 28, 2020) – Vision Expo East, the definitive event for eyecare providers, today announced additional details on The Union, one of three new distinct neighborhoods being unveiled at Vision Expo East 2020 and a key component of the larger reimagination of the…

Vision Expo East 2020 Announces Reimagined Education Offerings

Alexandria, VA – Jan. 27, 2020 – Vision Expo, the definitive trade event for eyecare providers, is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020 in New York City. With a renewed focus on discovery, connection and…