News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Vision Expo West Welcomes New Exhibitors and Segments to Dynamic Show Floor

Alexandria, VA – August 7, 2023 – Today, The Vision Council and RX, organizers of Vision Expo, announced new exhibitors, brand participants, and exhibitor segments for Vision Expo West 2023, taking place September 27-30 at the Venetian Expo & Convention Center in Las Vegas.…

THE VISION COUNCIL RELEASES Q2 CONSUMER INSIGHTS

Alexandria, VA – July 31, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released a report offering new insights into U.S. consumers’ preferences and habits pertaining to pressing eyecare…

Show Organizers Announce Education Program Planned for Vision Expo West 2023

Alexandria, VA – July 6, 2023 – Today, The Vision Council and RX, organizers of Vision Expo, announced the education program for Vision Expo West 2023, taking place September 27-30 at the Venetian Convention & Expo Center in Las Vegas.  

The Show’s VisionEd…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS 2023: FRAMES

Alexandria, VA – June 30, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released a new report featuring key insights into U.S. consumers’ optical frames preferences and purchasing habits. The report, Focused inSights 2023…

THE VISION COUNCIL CELEBRATES NATIONAL SUNGLASSES DAY TO HIGHLIGHT IMPORTANCE OF UV SAFETY

Alexandria, VA – June 27, 2023 – Today, The Vision Council, the leading trade association for the optical industry, is proud to celebrate National Sunglasses Day and highlight the importance of wearing ultraviolet (UV)-protective…

THE VISION COUNCIL ENCOURAGES SUNGLASS WEARERS TO SHARE THEIR #SOLARFLAIR ON JUNE 27

Alexandria, VA – June 20, 2023 – The Vision Council, the leading trade association for the optical industry, is excited to announce a new social media campaign in celebration of their annual commemorative holiday, National Sunglasses Day. The campaign, “Share Your Solar Flair,”…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS REPORT IN ADVANCE OF NATIONAL SUNGLASSES DAY

Alexandria, VA – June 15, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released the findings from its recent survey on adults’ sunglass usage and preferences, Focused inSights 2023:…

Registration Opens for Vision Expo West 2023

Alexandria, VA – June 7, 2023 – The Vision Council and RX today opened registration for Vision Expo West 2023 in Las Vegas at the Venetian Expo & Convention Center. Held from September 27-30, show organizers are planning a robust…

THE VISION COUNCIL RELEASES Q1 PROVIDER INSIGHTS REPORT

Alexandria, VA – June 6, 2023 – Today, The Vision Council released a new research study reporting on operations and sentiments of U.S. eyecare providers. The 2023 first quarter Provider inSights dives deep into how eyecare providers view the current state of…

UNITED STATES HOUSE OF REPRESENTATIVES SUPPORTS RESOLUTION TO RECOGNIZE APRIL AS SPORTS EYEWEAR SAFETY MONTH

Alexandria, VA – May 19, 2023 – The Vision Council is proud to share that the U.S. House of Representatives has adopted Resolution H.Res.…