News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

THE VISION COUNCIL CELEBRATES NATIONAL SUNGLASSES DAY TO HIGHLIGHT IMPORTANCE OF UV SAFETY

Alexandria, VA – June 27, 2023 – Today, The Vision Council, the leading trade association for the optical industry, is proud to celebrate National Sunglasses Day and highlight the importance of wearing ultraviolet (UV)-protective…

THE VISION COUNCIL ENCOURAGES SUNGLASS WEARERS TO SHARE THEIR #SOLARFLAIR ON JUNE 27

Alexandria, VA – June 20, 2023 – The Vision Council, the leading trade association for the optical industry, is excited to announce a new social media campaign in celebration of their annual commemorative holiday, National Sunglasses Day. The campaign, “Share Your Solar Flair,”…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS REPORT IN ADVANCE OF NATIONAL SUNGLASSES DAY

Alexandria, VA – June 15, 2023 – Today, The Vision Council, the leading trade association for the optical industry, released the findings from its recent survey on adults’ sunglass usage and preferences, Focused inSights 2023:…

Registration Opens for Vision Expo West 2023

Alexandria, VA – June 7, 2023 – The Vision Council and RX today opened registration for Vision Expo West 2023 in Las Vegas at the Venetian Expo & Convention Center. Held from September 27-30, show organizers are planning a robust…

THE VISION COUNCIL RELEASES Q1 PROVIDER INSIGHTS REPORT

Alexandria, VA – June 6, 2023 – Today, The Vision Council released a new research study reporting on operations and sentiments of U.S. eyecare providers. The 2023 first quarter Provider inSights dives deep into how eyecare providers view the current state of…

UNITED STATES HOUSE OF REPRESENTATIVES SUPPORTS RESOLUTION TO RECOGNIZE APRIL AS SPORTS EYEWEAR SAFETY MONTH

Alexandria, VA – May 19, 2023 – The Vision Council is proud to share that the U.S. House of Representatives has adopted Resolution H.Res.…

THE VISION COUNCIL RELEASES 2023 Q1 CONSUMER INSIGHTS

Alexandria, VA – May 18, 2023 – Today, The Vision Council released a new report examining the differences in U.S. consumers’ eyecare journeys. The 2023 first quarter Consumer inSights report found several key differences in how generations utilize optical care…

Sunglasses Enable Better, Fuller Lives

Alexandria, VA – May 16, 2023 – With warmer days around the corner, Americans will spend more time outside enjoying the summer sun. Whether out on vacation, at the beach, or having a barbecue, the sun’s ultraviolet (UV) rays can harm unprotected eyes and skin. That’s why The…

SAVE THE DATE: THE VISION COUNCIL’S ANNUAL NATIONAL SUNGLASSES DAY CELEBRATION IS JUNE 27

Alexandria, VA – May 1, 2023 – The Vision Council is proud to celebrate National Sunglasses Day on June 27 and highlight the importance of wearing UV-protective eyewear all year long.  

"Sunglasses play a crucial role in promoting eye health," said Ashley…

THE VISION COUNCIL RELEASES FOCUSED INSIGHTS 2023: MANAGED VISION CARE

Alexandria, VA – April 6, 2023 – Today, The Vision Council released a new report with key insights into attitudes of U.S. consumers towards their managed vision care plans. The report, Focused inSights 2023: Managed Vision Care, examines how U.S. adults enroll in managed vision…