Think About Your Eyes will debut a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s lives.... Read More »
The Lab Division of The Vision Council announced today the industry veterans who will be recognized during the Directors' Choice Award and 18th Annual Lab Division Hall of Fame celebration on Wednesday, September 13 in conjunction with the Lab Division Meeting and International Vision Expo West.
The Division has named Marty Bassett, President... Read More »
Eyecessorize – The Vision Council's campaign to promote the fashion and lifestyle aspects of eyewear and sunwear – is pleased to announce the release of its fall/winter 2017 trend kit.
Eyecessorize distributed the kit this week to approximately 400 media outlets ranging from regional and national newspapers, to print and online fashion, lifestyle... Read More »
Register Now: Division and Committee Meetings at Vision Expo WestThe Vision Council will host a series of member meetings and events during International Vision Expo West 2017. Click on the meeting name below to go directly to the registration page for that event. Additional meetings for committee and taskforce members only can be found by viewing... Read More »
In the latest installment of The Vision Council's Member Video Update series, available on our LinkedIn page, we're joined by The Vision Council's senior director of industry research, Steve Kodey, to answer members' questions about the Q1 2017 VisionWatch Market Research Reports and the status of the industry.
This video series brings our members... Read More »
The Vision Council is pleased to announce the launch of new online discussion forums for members of our technical committees.
This new resource was developed following the Data Communications Standard Q&A website, launched in 2016, and contains many improvements and new features that were requested by committee members. The forums will replace... Read More »
The final results from National Sunglasses Day 2017 are in! The Vision Council garnered more than 836 million online, broadcast, social media and print consumer media impressions for National Sunglasses Day, while securing overwhelming industry support and promotions on June 27.
Here is an overview of the consumer media coverage:
55 online... Read More »
Please save the date for the Annual Sunglass & Reader Division (SRD) Happy Hour!
We will be returning to the popular Bouchon, located on the 10th floor of the Venezia Tower (accessible by guest elevators).
Date: Friday, September 15, 2017Time: 5:30–7:30p.m.
Bouchon is the vision of world-renowned chef Thomas Keller, who was named "America's... Read More »
National Sunglasses Day 2017 – The Vision Council's fourth annual campaign to promote the importance of sunwear – went viral yet again with more than 644 million broadcast, online and social media impressions and counting, already surpassing last year's record of 586 million-plus impressions. Additionally, the official #NationalSunglassesDay... Read More »
The Vision Council is kicking off a new video series, available on our LinkedIn page, to bring our members the latest news and announcements from across the organization and throughout the industry. Covering everything from new member benefits and opportunities to breaking news and market updates, be sure to follow The Vision Council's page so you... Read More »