Market inSights 2025 with 2026 Forecast

The 2025 Market inSights with 2026 Forecast, published by The Vision Council, provides a comprehensive analysis of the U.S. optical industry’s performance and trends. Valued at $68.3 billion, the report reflects growth across several key product categories, consumer preferences, and retail dynamics. It also provides a forward-looking forecast for 2026, offering actionable insights for stakeholders in eyewear retail, vision care, and optical product manufacturing. Covering both prescription and non-prescription products, the report reveals how economic shifts, managed vision care, and purchasing channels (in-person vs. online) are shaping the future of the optical industry.