Focused inSights: Frame Buyers 2024 Summary
This summary is a condensed version of the full Focused inSights: Frame Buyers 2024 report, published by The Vision Council. It is designed to provide a quick, accessible snapshot of key findings—ideal for sharing with frame vendors, eyecare providers, and industry stakeholders looking for a high-level overview of frame-buying behaviors in the optical marketplace.
About the Summary
This one-page overview highlights key insights into how eyecare providers (ECPs) across the U.S. are selecting, sourcing, and displaying ophthalmic frames and sunglasses. Drawing from a survey of 600 ECPs, the summary identifies inventory trends, purchasing channels, and style preferences shaping the 2024 optical retail environment.
Key Takeaways
Inventory Composition
On average, ophthalmic frames make up 80% of frame board displays, while sunglasses account for 20%. Most providers report displaying between 200 and 1,200 frames, with a median of 600.
Purchasing Behavior
78% of providers purchase frames primarily through in-person sales representatives. Other common channels include direct website orders, remote sales reps, and optical trade shows.
Style Preferences
Square and rectangular frames dominate frame boards and are believed to be the most popular among patients. These two styles alone account for 53% of inventory on average, followed by cat eye, round, geometric, and aviator shapes.
Brand Breakdown
While many providers (40%) express a preference for boutique or independent brands, large corporate and licensed designer brands make up over half of the average inventory. Budget and white label brands account for smaller shares but remain part of the broader mix.
Why it Matters
This abbreviated version offers a quick-glance understanding of the broader report, perfect for use in newsletters, internal updates, or as a tool to keep providers informed without requiring a deep dive.
Summary Delivery
This summary will be delivered as a downloadable PDF.
To explore the full findings and detailed data, the complete report is available in the Research Download Center.