Focused inSights 2024: Frame Trends

This report, based on a survey of U.S. adults, contains insights into U.S. consumers’ experiences and preferences when purchasing new glasses frames. Highlights from the report are summarized in the following report sections: glasses purchase history, frame preferences, and buyer segmentation. The survey explores consumer preferences around frames shapes, colors, and materials for prescription and non-prescription frames. It also has detailed information about how consumers prioritize the following factors when purchasing frames: fit, comfort, durability, price, shape, style, color, material, insurance coverage, sustainability, optician’s recommendation, technology, current fashion trends, and brand/designer.