Focused inSights 2024: Eyewear Accessories Report

The Focused inSights: Eyewear Accessories 2024 report from The Vision Council explores how U.S. adults use, purchase, and engage with a range of eyewear accessories—from glasses cases and microfiber cloths to contact lens supplies. The report provides valuable insight into daily routines, care habits, and retail behavior, offering stakeholders a clear picture of accessory usage across both eyeglasses and contact lens users. It also highlights the role of optical providers and retail environments in driving accessory sales.

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Report Methodology

The Vision Council partnered with Morning Consult to field a nationally representative online survey of 2,203 U.S. adults between March 6–8, 2024. Responses were weighted by age, gender, race, region, and education. The margin of error for the full sample is ±2 percentage points.

Key Findings

Everyday Use, Low Purchase Frequency

Glasses cases (65%) and microfiber cloths (55%) are the most commonly owned eyewear accessories, while 74% of contact lens users report owning a lens case. However, 47% of glasses case users say they’ve never purchased one—they rely on the complimentary version provided with their eyewear.

In-Person Retail Remains Dominant

At least two-thirds of adults say they purchased their most recent accessories in person, with big box stores like Target and Walmart serving as the leading source. Drugstores and optical offices also play a significant role, particularly for lens cleaning supplies and contact lens products.

Point-of-Care Purchasing is Common

Among those who bought microfiber cloths, lens cleaning solution, or glasses cases from an optical office, over two-thirds made the purchase immediately following their eye exam—highlighting how providers can leverage exam visits to drive add-on accessory sales.

Why It Matters

Eyewear accessories may be low-cost items, but they present valuable opportunities for providers and retailers to boost revenue, reinforce eye health habits, and extend brand engagement beyond the point of purchase. This report offers a data-rich perspective into how, when, and why consumers interact with these products—insights that can inform retail strategy, product design, and in-office merchandising.

Report Delivery

The report will be delivered as a downloadable PDF.

To request a presentation-ready version or discuss key findings, please contact The Vision Council’s Research Team.