Consumer inSights Q4 2024 Report

Report Overview

The Consumer inSights Q4 2024 report from The Vision Council delivers a clear picture of how U.S. adults engage with vision care and eyewear purchasing at the close of 2024. The report highlights patterns in vision correction use, managed vision care participation, and eyewear spending habits.

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Methodology

The Vision Council partnered with Full Circle Research to conduct an online survey of 12,021 U.S. adults between October 1 and December 10, 2024. Soft quotas by age, gender, income, and region ensured national representation based on U.S. Census Bureau data. The overall margin of error is ±0.9% at a 95% confidence level. Data reflect consumer-reported responses, not modeled estimates, allowing for consistent trend comparisons since 2022.

Key Findings

• 61% of respondents had an eye exam in the past year, holding steady from previous quarters; however, 22% of respondents have gone more than two years without an exam.

• The majority (86%) of eyeglass purchases occur in person. Of those with an eye exam in the last 3 months who also purchased prescription eyewear, 78% purchased their eyewear from their exam provider.

• 35% of recent contact lens purchases were made online, down 5% from Q3. Many consumers (51%) are buying smaller supplies lasting three months or less.

Why It Matters

The Consumer inSights Q4 2024 report helps vision care professionals, retailers, and manufacturers understand evolving consumer behaviors—from benefit usage to shopping channels. By tracking trends in coverage, purchase patterns, and satisfaction, the report supports data-driven decisions that enhance marketing, access, and patient engagement across the optical industry.

Report Delivery

The 100+ page report will be delivered via download in a PDF format.