Consumer inSights Q4 2024 Report

The Consumer inSights Report is a quarterly summary of the optical marketplace based on on-going consumer surveys about spending patterns, preferences, and behavior, both online and in-person. This report includes market data on the following: vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses. The data is representative of the general U.S. adult population, with a target of 12,000 respondents per quarter.  

Contained in this Optical Market Report  

The PDF report is a series of graphs with some short, written analysis. The report features an executive summary accompanied by data visualizations and analysis on each product category, with occasional highlights of demographic data. The report also includes information about Managed Vision Care (MVC), Net Promoter Scores (NPS) for popular providers, and telehealth usage trends.  

Key Optical Industry Consumer Research Findings  

• 61% of respondents had an eye exam in the past year, holding steady from previous quarters; however, 22% of respondents have gone more than two years without an exam.
• The majority (86%) of eyeglass purchases occur in-person. Of those with an eye exam in last 3 months who also purchased prescription eyewear, 78% purchased their eyewear from their exam provider.
• 35% of recent contact lens purchases were made online, down 5% from Q3. Many consumers (51%) are buying smaller supplies lasting three months or less.

If you are seeking a table format with crosstabulations of demographic data, such as age, gender, race, and household income, consider our Consumer inSights+ Reports. We offer these detailed reports for managed vision care, vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses.