Consumer inSights Q3 2026: Trended Data Tables

Published by The Vision Council, the Consumer inSights Q3 2026 Trended Data Tables offer a trended analysis of select, top-line questions from our quarterly consumer survey report. Questions are included from all product categories, including vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses. The report contains tables of trended results from survey questions, beginning in Q2 2024 and showing quarterly results through the most recent quarter.

Please note that these tables are a supplement to the full-length Consumer inSights report. The full report is available for free to members of The Vision Council. This download only contains demographic crosstab tables and is designed for those who want to dive into demographic details of the consumer survey results.

If you’re interested in the report and would like to see a blank template of the kind of data included in this report, fill out this form.

Examples of Report inSights

• Plano sunglasses purchasers largely purchased one pair last time they shopped with 61% buying a single pair.
• 79% of contact lens users made a purchase within the past year, and 32 percent report using daily lenses
• 62% of people report getting their eye exams from an independent eyecare professional.
• 84% of people buying prescription eyeglasses bought both frames and lenses.

Report Methodology 

The data in this report is derived from the same survey behind previous Consumer inSights reports. This survey is fielded through a third-party consumer sample provider and captured over 12,000 completed responses in the third quarter of 2026. Key methodological details include:

• Online survey of U.S. adults age 18+ using a representative consumer panel
• 4,000 completed surveys collected per month 
• Margin of error < ±1% for overall results; larger for subgroups

Why It Matters

The Consumer inSights Q3 2026 Data Tables are an essential tool for retailers, eyecare providers, and manufacturers aiming to align with current consumer behavior in the optical market. The trended data provides a comprehensive view into consumer behavior over time.

Report Delivery

The report will be delivered via download in an Excel format. 

If you are interested in crosstabulations of demographic data, such as age, gender, race, and household income, consider our Consumer inSights+ Reports. We offer these detailed reports for all product categories.