Consumer inSights Q1 2025: Trended Data Tables

Published by The Vision Council, the data tables offer a trended analysis of select, top-line questions from our quarterly consumer survey report. Questions are included from all product categories, including vision correction, eye exams, eyeglasses, contact lenses, readers, and plano sunglasses. The report contains tables of trended results from survey questions, beginning in Q1 2022 and showing quarterly results through Q1 2025.

Examples of Report inSights

• Consumers regularly wearing only plano eyewear rose three percentage points from Q4 2024 to Q1 2025.
• The share of consumers reporting having used their health insurance to help pay for their most recent eye exam has dropped six percentage points over the last three years.

Report Methodology 

The data in this report is derived from the same survey behind the Consumer inSights Q1 2025 report. This survey is fielded through a third-party consumer sample provider and captured 12,002 completed responses between January 8 and March 12, 2025. Key methodological details include:

• Online survey of U.S. adults age 18+ using a representative consumer panel
• 4,000 completed surveys collected per month
• Margin of error < ±1% for overall results; larger for subgroups

Why It Matters

The Consumer inSights Q1 2025 Data Tables report is an essential tool for retailers, eyecare providers, and manufacturers aiming to align with current consumer behavior in the optical market. The trended data provides a comprehensive view into consumer behavior over time.

Report Delivery

The report will be delivered via download in an Excel format. 

If you are interested in crosstabulations of demographic data, such as age, gender, race, and household income, consider our Consumer inSights+ Reports. We offer these detailed reports for all product categories.