Consumer inSights+ Q1 2025: Contact Lenses Data Tables
The Consumer inSights+ Q1 2025 Contact Lenses Data Table breaks down consumer sentiment related to contact lenses by U.S. adults during this timeframe, in addition to providing in-depth demographic insights by age, gender, income, ethnicity, and race.
Report Methodology
The Vision Council fielded the survey through a third-party consumer sample provider, Full Circle Research, and captured 12,002 completed responses between January 8 and March 12, 2025. Key methodological details include:
- Online survey of U.S. adults age 18+ using Full Circle’s consumer panel
- 4,000 completed surveys collected per month
- Margin of error < ±1% for overall results; larger for subgroups
- 5% confidence level for statistical significance
Data was analyzed using advanced analytics techniques. Distinctions were made between prescription-related categories (exams, vision correction, managed vision care, and eyeglasses, lenses, and frames) and non-prescription products (plano sunglasses and readers) to ensure clarity in consumer behavior insights.
Key Findings
- Over 60% of adults report having managed vision care coverage, with employer-sponsored plans remaining the most common.
- 39% of contact lens users purchased their lenses online in Q1 2025.
- 40% of consumers paid less than $100 out-of-pocket for their most recent glasses purchase.
- 35% of readers purchased were priced at $10 or less, down from previous quarters.
- More than 30% of plano sunglasses purchases in this quarter were $100 or more, marking the highest rate in recent years.
Why It Matters
Consumer insights are essential for understanding patient behavior, care-seeking trends, and the evolving vision care landscape. These findings support data-driven strategies for ECPs, retailers, manufacturers, and vision care providers.
Report Delivery
The report will be delivered via download in an Excel format.
This report only provides information for the eye exams category. If you are interested in additional product categories, check out more Consumer inSights+ reports here.