Consumer inSights Canada Q3 and Q4 2024 Report

The Consumer inSights: Canada Q3 and Q4 2024report from The Vision Council presents a detailed analysis of Canadian adults’ optical usage, purchase behaviors, and access to vision care during the second half of 2024. As part of The Vision Council’s growing Canadian research series, this report explores how consumers interact with eyecare services and eyewear products, including prescription glasses, contact lenses, reading glasses, and non-prescription sunglasses. The data provides valuable benchmarks for professionals working in the Canadian optical industry.

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Report Methodology

This report is based on an online survey conducted monthly between July 10 and December 12, 2024, by Full Circle Research. A total of 3,052 Canadian adults (ages 18+) completed the survey in English or French using various devices. The data was weighted and validated to reflect national demographics, including age, gender, income, and region.

Key Findings

Vision Correction and Eye Exams

Over three-quarters of Canadian adults report using some form of vision correction. About 55% had an eye exam in the past year, but one in four had not seen an eyecare provider in more than two years—pointing to long intervals between exams for a significant portion of the population.

Insurance Coverage Gaps

Only 45% of respondents report having vision insurance, with coverage rates dropping sharply among adults aged 65 and older. Among insured individuals, most report partial rather than full coverage of vision expenses.

Product Purchasing Patterns

In-person purchases remain dominant across eyewear categories, particularly for prescription glasses. Roughly one-third of readers and plano sunglasses buyers say they typically buy more than one pair, while online eyewear purchases remain relatively low but stable.

Why It Matters

This report provides a foundational view of the Canadian vision care landscape, helping suppliers, retailers, insurers, and providers tailor their strategies to real consumer behaviors. With expanded demographic insights and multi-category product data, it supports more targeted planning in a market that is both diverse and evolving.

Report Delivery

The report is delivered as a downloadable PDF.

For additional access options or questions, please contact The Vision Council’s Research Team.