Consumer inSights Canada Q1 and Q2 2025 Report

The Consumer inSights Canada Q1 and Q2 2025 report from The Vision Council presents a detailed analysis of Canadian adults’ optical usage, purchase behaviors, and access to vision care during the first half of 2025. As part of The Vision Council’s growing Canadian research series, this report explores how consumers interact with eyecare services and eyewear products, including prescription glasses, contact lenses, reading glasses, and non-prescription sunglasses. The data provides valuable benchmarks for professionals working in the Canadian optical industry.

Click here to view sample images of the report

Report Methodology

This report is based on an online survey conducted monthly between January 1 and June 12, 2025, by Full Circle Research. A total of 3,077 Canadian adults (ages 18+) completed the survey in English or French using various devices. The data was weighted and validated to reflect national demographics, including age, gender, income, and region.

Key Findings

Vision Correction & Eye Exams

• 82% of respondents use some form of vision correction, with 69% relying specifically on prescription eyewear (glasses, contacts, or Rx sunglasses).
• 50% reported having an eye exam in the past year, while 30% had not seen an eye care provider in over two years, signaling continued opportunity for patient reactivation.
• The Net Promoter Score (NPS) for eye exam providers was 46, indicating a highly favorable consumer experience across both independent and corporate practices.

Vision Care Insurance

• 43% of Canadians reported having vision care insurance, with employer sponsored plans being the most common source (52%).

Product Purchasing Patterns

• 47% of prescription glasses users purchased eyewear within the last year.
• Purchases were fairly evenly distributed between independent providers (46%) and corporate/chain retailers (51%).
• In-person purchases accounted for 87% of prescription glasses purchases, though a significant 34% of former online buyers returned to in-person shopping for their most recent pair.

Why It Matters

This report provides a foundational view of the Canadian vision care landscape, helping suppliers, retailers, insurers, and providers tailor their strategies to real consumer behaviors. With expanded demographic insights and multi-category product data, it supports more targeted planning in a market that is both diverse and evolving.

Report Delivery

The report is delivered as a downloadable PDF.

For additional access options or questions, please contact The Vision Council’s Research Team.