2025 Market inSights + Lenses - Supplemental Data Tables

The 2025 Market inSights+ Lenses Supplemental Data Tables provides in-depth, cross tabulated demographic data, including age, gender, income, ethnicity, and race in Excel tables, as well as the data from the full report. 

Report Methodology

This report is developed using The Vision Council’s proprietary market model, which synthesizes monthly consumer survey data, retail credit card activity, billing records, and optical location data. Estimates are refreshed monthly to maintain alignment with the latest trends and are subject to revision over the course of the year. The model provides both market volume and market value by product type, with quarter-over-quarter and year-over-year comparisons.

Key Finding

Mid-Income Buyers Drive Lens Market Value   

• Consumers who earned between $50k and $150k made up half the market value of lenses. 

Why It Matters

The Market inSights+ report is a series of tables of survey results by demographic data. It is intended to supplement the main report, providing detailed demographic information for those who want to dig into differences between groups for consumer behavior related to Lenses.

Report Delivery

The report download will include the Market inSights 2025 with 2026 Forecast report (PDF), as well as the Market inSights+ Data Tables (Excel). 

Non-member price reflects the inclusion of the main Market inSights 2025 report. 

These data tables only provide information for the Lens category. If non-members are interested in bundling multiple product categories, or would like to purchase another Market inSights+ report after purchasing the main report, please contact Anastasiya Yanushkova at ayanushkova@thevisioncouncil.org.