2025 Market inSights + All Products - Supplemental Data Tables
The Market inSights+ 2025 All Products Supplemental Data Tables, published by The Vision Council, provides crosstabulations of market value and volume by channel and demographics for all major product categories: exams, frames, lenses, contact lenses, plano sunglasses, and readers. The tables show the value, volume and unit price for each product category by channel, as well as demographic data by age, gender, income, and race. These categorical data tables are a supplement to the full-length 2025 Market inSights report.
Report Methodology
To create a highly accurate and data-rich market model, The Vision Council leveraged multiple data sources:
- Patient billing and payment transactions from over 3,000 optical retail locations.
- Consumer expenditure data from millions of anonymized card transactions.
- Retail location data verified via corporate directories and Google Places API.
- Monthly Consumer inSights surveys with over 48,000 U.S. respondents annually.
Data was processed using advanced analytics and AI techniques. Distinctions were made between prescription (exams, lenses, frames, contact lenses) and non-prescription (plano sunglasses, readers) categories, with detailed pricing, volume, and reimbursement modeling.
Why It Matters
Market insights are vital for optical retailers, eye care professionals, managed vision care providers, and product manufacturers navigating a shifting landscape. Understanding the product channels and demographics that drive market trends allows stakeholders to make data-driven decisions.
Report Delivery
The report download will include the Market inSights 2025 with 2026 Forecast report (PDF), as well as the Market inSights+ Data Tables (Excel).
Non-member price reflects the inclusion of the main Market inSights 2025 report.
If you are interested in only one product category, or bundling options, please contact Anastasiya Yanushkova at ayanushkova@thevisioncouncil.org.