2024 Market inSights + Frames

The 2024 Market inSights+ Frames Data Table provides in-depth, cross tabulated demographic data, including age, gender, income, ethnicity, and race in Excel tables, as well as the data from the full report.

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*Please note that these tables are a supplement to the full-length 2024 Market inSights report. The full report is available for free to members. This download only contains demographic crosstab tables and is designed for those who want to dive into demographic details of the market estimates.

Report Methodology

This report is developed using The Vision Council’s proprietary market model, which synthesizes monthly consumer survey data, retail credit card activity, billing records, and optical location data. Estimates are refreshed monthly to maintain alignment with the latest trends and are subject to revision over the course of the year. The model provides both market volume and market value by product type, with quarter-over-quarter and year-over-year comparisons.

Key Finding

Men Outbuy Women in Frame Purchases

• Males purchased more frames than females in 2024.

Why It Matters

In contrast to the 2024 Market inSights report, which features graphs and narrative summaries, the Market inSights+ report is a series of tables of survey results by demographic data. It is intended to supplement the main report, providing detailed demographic information for those who want to dig into differences between groups for consumer behavior related to frames.

Report Delivery

The report will be delivered via download in an Excel format.

This report only provides information for the frames category. If you are interested in additional product categories, check out more Market inSights+ reports here.