News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

Celebrating National Sunglasses Day: The Science Behind the Style

Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection. In anticipation of…

Vision Expo to Transition to Single Annual Event Beginning in 2026

Norwalk, CT (June 24, 2025) – Vision Expo, the leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eye care and eyewear in the Americas. Beginning March 2026, Vision Expo will unify…

Latest Research from The Vision Council Examines Health of Market for First Quarter of 2025

Alexandria, VA – June 20, 2025 – The Vision Council recently released a new report, Market inSights Q1 2025, offering an overview of the size of the market during the first quarter of the…

AccuWeather & AccuLumen(R) Join The Vision Council Foundation in Celebrating National Sunglasses Day

Alexandria, VA – June 3, 2025 – The Vision Council Foundation is proud to welcome AccuWeather, recognized and documented as the most accurate, most trusted, and most used source of weather forecasts and warnings in the world, as a supporter of…

Federal Appeals Court Temporarily Reinstates IEEPA Tariffs Amid Ongoing Legal Proceedings

Alexandria, VA – May 30, 2025 – The Vision Council is providing an important update regarding the legal status of tariffs imposed under the International Emergency Economic Powers Act (IEEPA). Following the U.S. Court of International Trade's (CIT) May 28 ruling that permanently…

U.S. Court of International Trade Strikes Down IEEPA Tariffs: What This Means for the Vision Industry

Alexandria, VA — May 29, 2025 – In a significant ruling that stands to impact many in the vision industry, the U.S. Court of International Trade (CIT) issued a decision on May 28, 2025, permanently prohibiting all tariffs imposed by President Trump under the International…

The Vision Council Foundation Announces Industry Partners and NYC Event for National Sunglasses Day 2025

Alexandria, VA – May 29, 2025 – The Vision Council Foundation is proud to kick off the countdown to National Sunglasses Day 2025 with the announcement of an exciting event in New York City and a…

The Vision Council Briefs Members on Policy Changes Amid Tariff Reduction

Alexandria, VA – May 12, 2025 –The Vision Council issued a statement on the U.S. and China’s mutual decision to temporarily reduce tariffs on billions of dollars’ worth of goods. The agreement, announced the morning of May 12, slashes tariffs on U.S. and Chinese imports for a 90…

The Vision Council Takes Action in Washington to Champion Vision Care Access and Vision Industry Stability

Alexandria, VA – May 9, 2025 – The Vision Council is taking action on Capitol Hill to advocate for practical, pro-business solutions that preserve access to vision care and support the continued success of the optical industry in the face of evolving trade and regulatory…

The Vision Council Kicks off 2025 National Sunglasses Day Campaign

Alexandria, VA – May 1, 2025 – The Vision Council Foundation is proud to announce the launch of the 2025 National Sunglasses Day campaign, leading up to the annual celebration on June 27. With fresh resources, exclusive events, and new opportunities for public engagement, this…