The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.
The annual meeting set the tone for a year of forward-thinking, industry advancements, and collaboration
Alexandria, VA – January 29, 2026 – This week, The Vision Council convened over 250 optical industry executives in…
Industry shows growth in value, but decreases in volume across nearly all product categories
Alexandria, VA – January 27, 2026 – The U.S. optical industry grew in value in 2025 even as Americans purchased fewer…
Optical leaders underscore the impact of tariffs on patients, independent eyecare practices, and access to essential vision care.
Alexandria, VA – January 23, 2026 – On January 21, representatives from…
Alexandria, VA – January 16, 2026 – Today, The Vision Council released new research highlighting consumer habits about optical products and services for the last quarter of 2025. The report, …
Alexandria, VA – January 15, 2026 – The Vision Council, as the Secretariat Administrator for Accredited Standards Committee Z80, is pleased to announce the revision…
Alexandria, VA – January 9, 2026 – Today, The Vision Council announces the revision of the ANSI/ISEA Z87.1 American National Standard for Occupational and Educational Personal Eye and…
Alexandria, VA – December 18, 2025 – As the leading trade association for the optical industry, The Vision Council closed 2025 with a year of measurable progress across research, government relations, industry standards, Foundation initiatives, and Vision Expo events. In a year…
Alexandria, VA – December 3, 2025 – The Vision Council today released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The…
Alexandria, VA – November 19, 2025 — Last week, leaders from The Vision Council and representatives of U.S. eyewear manufacturers met with senior officials at the Office of the United States Trade Representative (USTR) to discuss how current tariffs on eyewear components and…
Alexandria, VA – November 17, 2025 – The Vision Council today released Consumer inSights Q3 2025, its latest research examining consumer attitudes and behaviors related to…