News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Releases New Research Highlighting Canadian Consumer Vision Trends in Q1 and Q2 2025

Alexandria, VA – August 22, 2025 – The Vision Council announces the release of the Consumer inSights Canada Q1 and Q2 2025 report, offering a comprehensive overview of Canadian…

Eyes on the Future: Webinar Fuels Momentum for Eye Care’s Next Generation

Alexandria, VA & Cincinnati, OH – August 20, 2025 – With a shared commitment to strengthening the future of the profession, leaders in vision care are coming together to highlight career pathways, support emerging talent, and explore the possibilities ahead. 

The Vision Council Supports Advancement of Optical Technical Standards to Ensure Safer, Quality Eyewear

Alexandria, VA – August 8, 2025 – The Vision Council continues to lead the optical industry’s engagement in the development and advancement of technical standards, ensuring safety, quality, and innovation across a wide range…

New Research from The Vision Council Delivers In-Depth Analysis of Q2 Vision Care Spending and Trends

Alexandria, VA – August 5, 2025 – Today, The Vision Council released new research revealing consumer trends across optical products and services for the second quarter of 2025. The report, Consumer inSights…

The Vision Council Supports the Optical Industry as New Reciprocal Tariff Rates Are Announced

Alexandria, VA — August 4, 2025 – The White House has issued formal notice that updated reciprocal tariffs for key trade partners will go into…

The Vision Council Foundation Launches 2025 Back-to-School Campaign Promoting Eye Health for the Entire Family

Alexandria, Va. - July 28, 2025 - The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to…

The Vision Council Announces Updated Data Communication Standard for the Optical Industry

Alexandria, VA – July 24, 2025 – The Vision Council, the leading voice for the optical industry, is pleased to announce the completion and approval of Version 3.14 of the Data Communication Standard.

Developed by the Data Communications Standard…

Vision Expo West 2025 Unveils Education Program Highlighting Exclusive Content, Free Accredited Courses, Hands-on Workshops and Research Summits

NORWALK, CT - July 14, 2025 – Co-owned by RX and The Vision Council, Vision Expo West will feature an expansive lineup of accredited education, new programs, interactive workshops and business-building opportunities for the entire optical community. The leading U.S. event for…

Significant Tariff Shifts Announced: The Vision Council Stands Ready to Support the Optical Industry

Alexandria, VA — July 9, 2025 – The White House has issued formal notice to several U.S. trading partners outlining substantial tariff increases now set to take effect August 1, 2025, following an extension of the Administration’s original 90-day pause from April. These sweeping…

Celebrating National Sunglasses Day: The Science Behind the Style

Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection. In anticipation of…