News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Releases New Research Spotlighting Optical Market Trends for Third Quarter of 2025

Alexandria, VA – December 3, 2025 – The Vision Council today released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The…

The Vision Council Meets with U.S. Trade Representative Officials to Discuss Tariff Impact on American Eyewear Manufacturers

Alexandria, VA – November 19, 2025 — Last week, leaders from The Vision Council and representatives of U.S. eyewear manufacturers met with senior officials at the Office of the United States Trade Representative (USTR) to discuss how current tariffs on eyewear components and…

New Research from The Vision Council Reveals Q3 Vision Care Spending and Behavior Trends

Alexandria, VA – November 17, 2025 – The Vision Council today released Consumer inSights Q3 2025, its latest research examining consumer attitudes and behaviors related to…

ASC Z80 Fall Meeting Strengthens Collaboration in Advancing Optical Standards

Alexandria, VA – November 10, 2025 – Last month, professionals throughout the optical community convened in Clearwater, Florida, for the Accredited Standards Committee…

The Vision Council Foundation Kicks Off Season of Giving to Support the Next Generation of Opticians

Alexandria, VA - November 7, 2025 - As the season of giving begins, The Vision Council Foundation is calling on the optical community to join its mission to support the next generation of opticians through the…

The Vision Council Foundation Provides Free Eye Exams to Orlando Students in Partnership with 20/20 Onsite

Alexandria, VA – October 30, 2025 – Earlier this month, The Vision Council Foundation partnered with 20/20 Onsite…

The Vision Council Advocates Against Expanded Tariffs on Optical Products and Manufacturing Equipment

Alexandria, VA – October 29, 2025 – The Vision Council, the national trade association representing manufacturers, suppliers, and retailers in the optical industry, has submitted formal comments to the U.S. Department of Commerce in response to two ongoing Section 232 national…

The Vision Council Launches Registration for 2026 Executive Summit

Alexandria, VA – October 6, 2025 – Today, The Vision Council announces that registration is open for the 2026 Executive Summit, the association’s signature annual event that brings together leaders from across the vision community for three days of high-level networking,…

Latest Report from The Vision Council Shows Rising Awareness of Smart Eyewear in Recent Years

Alexandria, VA – September 12, 2025 – Today, The Vision Council announced the release of Focused inSights 2025: Smart Eyewear, a comprehensive report highlighting consumer awareness,…

The Vision Council Releases New Report on Myopia Treatment Trends

Alexandria, VA – September 9, 2025 –The Vision Council released a new two-part research report, Focused inSights 2025: Myopia Management, combining a global analysis of…